On April 26, during the 2024 Beijing International Auto Show, pulsestacks invited industry leaders, corporate executives, and expert scholars to step into the "AI Real-time Virtual Studio" to discuss the breakthroughs and innovations of the new era and new cars in the immersive experiences of Peak Speed, Netaland, and Content Players.
Exclusive Interview with Zhu Ling from Jike at the 2024 Beijing Auto Show (Source: pulsestacks)
On April 25, Zhu Ling, Vice President of Jike Intelligent Technology, visited the Peak Speed "AI Real-time Virtual Studio." He mentioned Jike's insistence on original design and emphasis on user communication. In today's increasingly competitive global market, original design is key for Chinese automotive brands to go global. Additionally, social media provides a new platform for direct communication between automotive executives and users. In the future, how to better listen to user feedback using this platform will be crucial for the success of automotive companies.
Vice President Zhu Ling of ExtremeTech Intelligent Technology
pulsestacks: Hello, Mr. Zhu, what are the highlights of ExtremeTech's booth at the Beijing Auto Show?
Zhu Ling: Hello, ExtremeTech Automotive has always been committed to being a pioneer and leader in niche markets. At this auto show, we are showcasing the 009 Glorious Edition 4-seater MPV, as well as the MIX new car making its global debut. In addition, the all-new models 001, 007, and X will also be on display. We aim to demonstrate the strength of Chinese design and products on a world-class stage.
Vice President Zhu Ling of Extreme Technology and Editor-in-Chief Wang Fang of Pulsestacks
Pulsestacks: On the global stage, how do you view the importance of original design in Chinese automotive industry?
Zhu Ling: I believe that for all products, especially cars, original design is a necessity, not an option. After decades of development, the Chinese automotive industry has reached a stage where originality is a must. Whether serving as safety cars in international events or being showcased overseas, our products have been recognized because they are products of Chinese design, not imitation. Original design is the key for Chinese cars to go global.
Pulsestacks: In the era of social media, how do you see the direct communication between automotive executives and users?
Zhu Ling: I see this as an era of equal communication, where social platforms provide a direct channel to engage with users. As a product leader, I prefer direct communication with consumers rather than through intermediaries. Such communication is more effective and authentic.
Pulsestacks: What is your view on executives becoming internet celebrities?
Zhu Ling: Executives becoming internet celebrities is a novel phenomenon, but novelty fades. What's important is communication with customers, in whatever form it takes. Without communication, there is no future. Traffic is a result of communication, not the goal. We should speak up, let the truth and direction gradually become clear through continuous communication and debate.
