On March 27th, Zhou Hongyi recently visited the Nezha automobile factory and offered numerous suggestions to the executives of Nezha Automobiles.
During his visit, Zhou criticized Nezha's car names and marketing strategies in sharp terms, saying, "From your products to your marketing, you're always pleasing yourselves. The car names are all in English, sound odd, and basically just make it awkward and hard for consumers to remember."
While inspecting the construction status of the Nezha automobile factory, Zhou commented, "The purpose of his visit was to understand the production line, namely how the cars are manufactured."
"If you don't show customers the most advanced technology, then what's the point of visiting a construction site? Look at how Xiaomi does it."
However, Zhou was quite satisfied with the performance of Nezha's car models: "For someone like me, who is used to riding in a Maybach, I think the refrigerators, color TVs, large sofas, including the car's interior and space, are all quite acceptable."
The Nezha automobile team is too engineer-focused, full of technical staff, and they've solidly developed the technology, with many features exceeding expectations.
The downside is their lack of communication skills; Nezha might do a ten out of ten job but only talks about half of it. It's a classic case of being able to do the work but not sell it. I hope Nezha Automobiles can change their approach and consider things from the users' perspective, helping consumers understand the work they've done. After all, even the finest wine goes unnoticed if hidden away.
On the left is Nezha CEO Zhang Yong, and on the right is Zhou Hongyi.
