On April 3rd, Zhou Hongyi commented on the influencer economy within the automotive industry on social media.
Currently, figures like Li Shufu, Li Bin, and He Xiaopeng, among other automotive industry titans, are experimenting with live streaming to directly engage with users, and the results are quite promising.
Zhou Hongyi remarked, "At present, Li Bin and He Xiaopeng have taken the lead in trying this out, and the results are pretty good."
Moreover, the older generation of entrepreneurs has shown remarkable vitality, with figures like Yu Minhong and Li Shufu teaming up to kickstart live streaming, symbolizing their willingness to learn and explore the influencer economy.
Zeng Yuqun from CATL has also raised the banner of "everyone becomes an influencer," indicating that the automotive industry is fully embracing the influencer economy trend.
Following that, Zhou Hongyi stated that, in the near future, Wang Chuanfu, the chairman of BYD, may also come out to do a live broadcast.
