On May 28th, tonight, Zhong Xuegao founder Lin Sheng started a live broadcast on Taobao, selling various products such as sweet potatoes, soy sauce, and twist snacks.
As of the time of writing, the number of viewers in the live broadcast is close to 500,000.
Lin Sheng admitted in the live broadcast that Zhong Xuegao's financial chain is tight, and they have also delayed paying employees' salaries. Selling sweet potatoes in the live broadcast is to repay employees' salaries and external debts.
He stated that the poor operation of Zhong Xuegao in the past year was mainly his own responsibility, leading to very tight cash flow, with a large number of employees' salaries being delayed. Therefore, after reflecting actively, he decided to go live to save himself.
It is worth noting that on this live broadcast, there was the number "729" displayed in the background.
This is because Zhong Xuegao currently owes salaries to 729 employees, deliberately incorporating this number into the backdrop of the live stream to make it known to everyone, as a way to motivate himself.
The hope is to gradually reduce this number through live broadcasts and diligent production of ice cream and gelato.
It is reported that previously, due to the negative public opinion surrounding the "Ice Cream Assassin" incident and the "Ice Cream Does Not Melt" controversy, Zhong Xuegao faced financial difficulties, leading to a cash flow crisis and operational challenges. The company faced total execution amounts exceeding 23.72 million yuan, and Lin Sheng was consequently restricted from high consumption.
