On April 9th, it was reported that during the launch event of the ZhiJi L6, there was extensive benchmarking against the Xiaomi SU7. However, due to an error in labeling the parameters of the Xiaomi SU7, ZhiJi Motors faced criticism from Xiaomi Cars, demanding an apology. This incident sparked heated discussions among netizens.
Recently, another netizen discovered that apart from benchmarking against the Xiaomi SU7 during the launch event, even the promotional posters of the ZhiJi L6 were nearly identical to those of the Xiaomi SU7.
A set of promotional posters shared by netizens showed that the ZhiJi L6 posters were almost identical to those of the Xiaomi SU7. Not only were the scenes in the posters the same, but even the models were the same individuals. Apart from the vehicle model, there seemed to be no discernible differences.
Many netizens commented on this, saying, "Judging from the two posters, it seems the production team simply replaced the car model with low-cost methods," and "The popularity of Xiaomi SU7 is huge, not only because of the car itself but also because of Lei's influence. Such pixel-level replication seems to imitate without innovation."
Of note, due to incorrect parameter labeling, Xiaomi Cars posted three times requesting an apology from Zhiji Cars.
Today, Zhiji Cars' official Weibo account issued a message, sincerely apologizing to Xiaomi Cars.
Zhiji Cars stated that there was no deliberate intention to discredit Xiaomi SU7's parameters subjectively.
Zhiji Cars neither intends nor has the capability to challenge Xiaomi Cars' overwhelming popularity. They also kindly ask Xiaomi to go easy on them!
