Reported on April 9th, last night ZhiJi released its new car L6, launching three models: Max Standard Edition, Max Super Performance Edition, and Max Light Year Edition, with a pre-sale price range of 230,000 to 330,000 CNY.
ZhiJi claims that the L6 Max Super Performance Edition, priced at no more than 299,000 CNY, leads the Xiaomi SU7 Max Edition in multiple configurations and new technologies.
However, an error in labeling Xiaomi SU7 during ZhiJi's press conference prompted an official statement from Xiaomi, pointing out that ZhiJi had incorrectly labeled key parameters of the Xiaomi SU7 Max, causing serious negative consequences.
This incident has sparked discussions among netizens, with some supporting Xiaomi's response while others believe ZhiJi should not have done this, considering it merely a marketing tactic.
Former Meizu executive Li Nan suggested that the best way for ZhiJi to apologize would be to reduce the price of the L6 to 199,000 CNY; otherwise, other methods of apology may not be as effective.
Li Nan also pointed out that in the battlefield of cost-effectiveness, if you're going to touch porcelain, you must be prepared to respond, otherwise it's best not to touch it at all.
