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Zhao Ming: Collaborations for Smartphone Imaging Yield Limited Improvements, Focus on Enhancing In-House Capabilities

Lu Jiao Sat, Mar 16 2024 08:03 PM EST

On March 12th, it was reported that an increasing number of smartphone manufacturers are opting to collaborate with renowned imaging companies. Examples include vivo with ZEISS, OnePlus with Hasselblad, and Xiaomi with Leica.

Zhao Ming, CEO of Honor, stated today that Honor may not pursue collaborations with other brands for imaging in the future. Honor has been contemplating such partnerships but has found that the improvements yielded by collaborations are limited. s_02bbe021260e489588f56ae50a3c6929.png So, Honor will be doubling down on its own strengths, enhancing imaging experiences through computational optical technology, staying true to its DSLR value proposition.

Honor will host a product launch event on March 18th at 19:30, unveiling the Honor Magic6 Ultimate Edition and the Honor Magic6 RSR, featuring Porsche Design. s_044bce543ebe445f8f715224174b7064.jpg It's reported that the new device will come equipped with a newly upgraded DSLR-grade Super Dynamic Eagle Eye camera, debuting with Car Grade LOFIC technology, boasting a single-shot level of 15EV ultra-high dynamic range, a 600% improvement.

Additionally, according to the reservation channel on JD.com, the Honor Magic6 Ultimate Edition will come in two memory versions: 512GB and 1TB, available in two colors: Inkstone Black and Sky Purple. s_4a404b286fc646b9ac331c6d95db66db.jpg