Reported by pulsestacks on April 26, 2024, during the 2024 Beijing International Auto Show, pulsestacks invited industry leaders, corporate executives, and expert scholars to enter the "AI real-time virtual studio" to jointly explore the breakthroughs and innovations of the new era and new cars in the immersive experiences of Peak Speed, Netaland, and Content Players.
Exclusive interview with Yu Liguo, Vice President of Xiaomi Auto at the 2024 Beijing Auto Show (Source: pulsestacks)
On April 25, Yu Liguo, Vice President of Xiaomi Auto, appeared in the Peak Speed "AI real-time virtual studio." He mentioned the breakthroughs and innovations of Xiaomi Auto in the new era of the automotive field, as well as the outlook for the future. With the continuous enrichment of product lines and the ongoing improvement of service quality, Xiaomi Auto is expected to stand out in the fiercely competitive automotive market and become a leading brand in the new era automotive industry.
Xiaomi Vice President Yu Liguo
pulsestacks: Good morning, Mr. Yu! The Xiaomi booth is incredibly popular today. What are your thoughts on this?
Yu Liguo: Good morning! Our team is very excited about today's situation. We received 75,723 orders in 28 days, delivered 5,781 units in less than a month, which is a great achievement. We are grateful for this era, where Xiaomi's entry into the automotive industry represents the progress of China's automotive industry. Our vehicles have undergone comprehensive testing by a million allies, and we believe that only with ten times the investment can we create a good car. To achieve this, we conducted tests on approximately 600 test vehicles, accumulating nearly 6 million kilometers to ensure quality. We sincerely thank users for their recognition and the media for their support.
Xiaomi Automotive Vice President Yu Liguo and Pulsestacks Editor-in-Chief Wang Fang
Pulsestacks: You mentioned the user composition, could you share the current composition of reserved orders and delivered users?
Yu Liguo: Of course. Our user composition is very diverse. Approximately 28% of users are female, which exceeds our expectations. Our vehicle design focuses on aesthetics, sun protection, and storage functions, especially with makeup mirrors that have color temperature adjustment, which has won the favor of many female users. In addition, about 29% of users have switched from high-end brands such as Mercedes-Benz and BMW. The Xiaomi SU7 not only supports the Xiaomi phone ecosystem but also pays great attention to compatibility with the Apple ecosystem, attracting over 50% of Apple users.
Pulsestacks: Apart from deliveries this year, what other plans and goals does Xiaomi Automotive have?
Yu Liguo: This year, our main focus is on three aspects: firstly, product improvement. We will continue to enhance user experience and optimize product features through OTA (over-the-air) updates. Mr. Lei promised at the March 28th press conference that our autonomous driving assistance system will be promoted nationwide in August. Secondly, capacity expansion. We plan to deliver over 10,000 units in June and aim to exceed 100,000 units for the whole year. Lastly, we will continue to expand our store network from the current 29 cities with 59 stores to 46 cities with 219 stores, while improving the quality of service stores.
Pulsestacks: What is the core focus of Xiaomi Automotive this year?
Yu Liguo: Our core focus is to ensure product quality, timely delivery, and provide high-quality customer service.
Pulsestacks: Finally, can you reveal some information about Xiaomi Automotive's next new car?
Yu Liguo: Mr. Lei has clearly stated at the first press conference that Xiaomi Automotive is not in a rush for quick success; we have long-term plans. Our goal is to enter the top 5 global automotive manufacturers through 15 to 20 years of effort. We believe that by taking one step at a time and solidly doing each task, we can achieve better results in the industry.
