Yu Chengdong steps down as CEO of Huawei's Consumer Business Group.
Just as Huawei's smartphone business is back on track, Yu Chengdong's adjustment has been revealed.
The latest news indicates that Yu Chengdong's focus will now shift towards smart cars.
It's hard not to think of Lei Jun in this context.
Earlier this year, in order to devote more energy to the automotive sector, Lei Jun stepped down from his role as the general manager of the Xiaomi brand.
As the tide of time surges forward, smart cars replace smartphones, taking the lead in the wave. The heroes of the previous era, who once competed fiercely, are now beginning to "bow" once again.
△ Huawei's official website has not yet updated the news that Yu Chengdong has stepped down as CEO of the Consumer Business Group.
The news of Yu Chengdong stepping down as CEO of the Consumer Business Group was first reported by 36Kr.
The report also mentioned that Yu Chengdong will take on the role of Chairman of the Consumer Business Group.
Taking over from Yu Chengdong is his long-time partner and former Chief Operating Officer of the Consumer Business Group, He Gang.
He Gang, who joined Huawei in 1998, previously served as the President of the Consumer BG Mobile Phone Product Line. He has worked closely with Yu Chengdong in the consumer business for a long time.
At the Huawei Full-Scene Launch event at the end of last year, most terminal products such as the new Nova 12 were introduced and released by He Gang, while Yu Chengdong only appeared during the opening and the release of the Mate 9.
Some insiders believe that this personnel adjustment is a "normal change at the top level" and commented that "there is nothing particularly special about it."
After the personnel changes, Huawei did not specify the new focus of business for Yu Chengdong.
According to informed sources, Yu Chengdong will be involved in the 5.5G business. The so-called 5.5G, in simple terms, is an enhanced version of 5G technology, where network bandwidth and speed will be further improved.
There are also insiders who suggest that the personnel adjustments will allow Yu Chengdong to focus more energy on the automotive business.
From the performance of the two major departments under the leadership of Yu Chengdong, the Terminal and Car BU, it appears that there is a shift in focus in Yu Chengdong's business.
The return of the smartphone king, while the Car BU sees a variety of developments
Huawei has just disclosed its first-quarter financial performance, with the disclosed documents showing that the company achieved revenue of approximately 178.45 billion yuan during the period, a 36% year-on-year increase.
Net profit attributable to shareholders is around 19.65 billion yuan, soaring by about 564% compared to the same period in 2023, and the net profit margin has also significantly increased from last year's 2.3% (the lowest in a decade) to 11%.
Although the specific details of the first-quarter business performance are not known, the data indicates that the Terminal business is providing strong momentum for Huawei's revenue growth.
Huawei's 2023 financial report reveals that the revenue from its terminal business accounts for approximately 35.7% of its total revenue.
In 2024, Huawei's terminal business continues to regain lost ground, showing sustained growth.
According to a Canalys report, Huawei's smartphone shipments in mainland China in the first quarter reached around 11.7 million units, marking a staggering 70% year-on-year increase and capturing a market share of 17%.
After a three-year hiatus, the king returns.
The terminal business king returns, and Huawei's Car BU has also completely turned the tide.
Partner Sailesi recently announced its first-quarter financial report, turning losses into profits.
The financial report shows that Sailesi's revenue in the first quarter of this year reached 26.561 billion yuan, a staggering 421.76% increase year-on-year.
The net profit attributable to shareholders of the listed company was 220 million yuan, with a gross profit margin rising to 21.5%. For comparison, Tesla's total gross profit margin for the same period was 17.4%.
Sales and profits of Siles are on the rise, mainly thanks to the popular Wanjie series, especially the Wanjie M9, a model priced at 500,000 yuan, with sales steadily increasing to 80,000 and growing at an accelerating pace.
In just three years of partnership, Siles has gone from being relatively unknown to soaring to a market value of over a trillion, with their collaborative models selling like hotcakes.
The Wanjie series jointly developed by both parties has become a role model for Huawei's Car Business Unit.
Those who once doubted Siles are now lining up to join the Siles bandwagon.
Wenjie stands out in the field, driving Chery BU towards a situation where all flowers bloom together.
Empowering Beiqi to create the Enjoy S9, the unveiling of the design in mid-March led to a 9.96% surge in Beiqi Blue Valley's stock price.
Making its debut at the Beijing Auto Show recently, attracting onlookers, it is expected to be released later this year.
Jointly developed by JAC and Huawei, the smart selection car will be priced at a million yuan, as revealed by Yu Chengdong earlier.
Dongfeng Aeolus also announced recently that the all-electric SUV developed in collaboration with Huawei will be launched this year, with HarmonyOS cockpit and ADS 3.0 coming to the MPV models next year.
Spy shots of the Wey M8, the Chery Exeed S9, and others are also circulating frequently, gearing up for their debut.
After Avita, Chang'an's Deep Blue S7 also adopts the Hi mode and settles in the Car BU Beijing Auto Show exhibition hall.
Not only local brands, but Japanese brands are also trying to increase their "China content."
Honda confirms the use of Huawei's light field screen, while Nissan includes Huawei in its "smart ecosystem circle" at the Beijing Auto Show. Earlier, there were reports that Huawei's smart driving hardware will be installed in Toyota vehicles.
Like a sudden spring breeze overnight, the new products from Chery are blooming everywhere.
Chery is empowering automotive enterprises, as Huawei faces the transformation of intelligent vehicles, making strides in smart initiatives.
Huawei is also actively promoting the development of electrification and improving infrastructure.
Recently, Huawei Digital Energy, together with BYD, GAC, and NIO, among 11 other automotive companies, established the "Ultra-Fast Charging Alliance."
Hou Jinlong, President of Digital Energy, revealed earlier that Huawei's goal this year is to deploy 100,000 ultra-fast charging piles with partners.
By mid-March, 20,000 ultra-fast charging piles have been put into operation, with progress faster than expected.
Therefore, Huawei places extreme importance on the smart car industry and has a relatively comprehensive layout.
Now entering the second half of the competition in smart technology, the Car Business Unit (BU) is the main focus.
Years ago, Yu Chengdong took over Huawei's terminal business and brought the mobile phone business to the top.
Now, the Car BU faces even broader growth prospects, requiring Yu Chengdong to exert greater efforts to reach new heights.
Without a doubt, the automotive business will be one of Huawei's most promising businesses. This tough battle calls for the renowned Yu Chengdong.
