From frog-leg stockings to high-heeled cups, lifelike earphone cases to the pun-intended "Su Shi Circle," a selection of larger-than-life internet-themed bags made their debut on the streets of Yuyuan Road, Shanghai, this week. These eye-catching bags are all part of the "Passing Pressure to Taobao" project's offerings since its inception, and as they transitioned from online to offline, they attracted numerous young individuals eager to check them out.
From March 29th to March 31st, if you happen to be in Shanghai, why not head to Yuyuan Road for a "Treasure Hunt on Taobao"? Simply open the Taobao app, snap a photo of the treasure, click the photo button, and you could have the chance to win up to 888 CNY in bounty red packets. Apart from snapping photos to claim rewards, you can also visit the stamping stations next to each "Treasure on Taobao" location, collect all ten stamps, share it on social media, and receive an exclusive limited edition felt bag from YaLi.
"Just shout out what you want, I'll heed the call and start mass producing!" As of the end of March, Taobao's distinctive crowdfunding project "Put the Pressure on Taobao" has launched 10 products, including peanut hats for good deeds, stockings with high heels, lifelike earphone cases shaped like ears, and apple wind chimes, with the total crowdfunding amount exceeding 1 million CNY.
On this fan-favorite production line, more and more young people are joining in, witnessing the fulfillment of their own demands and the realization of their passions. Many young artists have also earned their first bucket of gold on Taobao, achieving a mutual journey with their fans.
The latest addition comes from the original designer store "Youmao Biscuit Studio" on Taobao, introducing 3D printed palm-sized cup coasters. On their account, you can find various creative and interesting 3D printing designs. Fans are eagerly commenting, saying "I really want this" and "Drop the link on Taobao, it's lit." With endless requests, the palm-sized cup coaster has become their first product to dip their toes into crowdfunding on Taobao.
Besides financial support, the professional supply chain capability of Taobao can provide small and medium-sized merchants with professional advice on product manufacturing, as well as sales and after-sales services, all in one package. Imaginative small and new merchants only need to provide great ideas, and Taobao can take care of the rest, freeing them from many practical constraints.
For example, the first Taobao merchant participating in this project, Butterfly Princess, used to face challenges when dealing with factories on her own. Either the production quantity was too small for the factories to accept, or they made her wait for a long time. However, this time, production was completed in less than half a month, "The sewing machines in the factory must have been working at lightning speed, no joke."
As for the second phase of the crowdfunding project, the designer of the "Frog Stocking High Heel Cup," Chen Ergou, successfully overcame the challenge of low conversion rates for handmade products by shifting the pressure to Taobao. In the past, his frog series products, despite being highly sought after, required at least two months for mass production due to the complexity of ceramic craftsmanship, "It's difficult to sustain the hype, and it's likely to be popular but not profitable."
Through the crowdfunding model, Chen Ergou's products can be successfully converted during the peak of their popularity and then mass-produced within 30 days. During this period, he can also synchronize product progress with netizens in real-time, "I can explain to them what happened during the process and any potential changes in the final result. By supervising the production process together with Taobao and fans, we can achieve a satisfactory outcome for everyone."
In the future, the "Passing the Pressure to Taobao" project will continue to tap into various internet celebrities and influencers, ensuring a high-frequency rhythm of crowdfunding for prominent packages to meet the shopping needs of different interest groups. It also provides assurance and support for small and new businesses.
