Time flies, and Xiaomi SU7 has been officially commercially available for 15 days. In these past 15 days, Xiaomi SU7 has undoubtedly been the top player in terms of traffic, with other brands practically sticking to it for promotion. During this period, a lot has happened with Xiaomi SU7, and Lei Jun has summarized them one by one.
Because there's a video circulating online, featuring none other than Lei Jun himself. And this video is packed with information. Here's a summary:
Lei Jun mentioned that after the release of Xiaomi SU7, all their stores were packed to the brim, far exceeding expectations. This isn't news to those who have been following the reports. Once the SU7 was available for appearance assessment, the stores were flooded with crowds every day, sometimes with queues stretching for hours. And when it came to test drives, it was nearly impossible to secure a spot. Some SU7 test drive cars even had their seats worn out due to the overwhelming number of visitors!
For the past two weeks, there has been extreme tension every day.
After Lei Jun announced the official release of Xiaomi SU7, he knew trouble was brewing. This was mainly because everyone would scrutinize Xiaomi SU7 with a magnifying glass, examining it for even the slightest flaw. Lei Jun's words were spot on – his prediction came true. Any minor movement of the Xiaomi SU7 became the talk of the town, to the extent that discussions would revolve around whether the refrigerator could still function for 24 hours after running out of power.
In just 15 days, Lei Jun felt a lot more at ease. This was because the Xiaomi SU7 underwent the scrutiny of millions of internet users, as well as their firsthand testing. After being meticulously chosen by a million netizens, we gained recognition in every aspect. This statement is entirely accurate; perhaps no other car manufacturer's inaugural vehicle has faced such exacting scrutiny. Some even scrutinized the seams of the Xiaomi SU7's exterior with a magnifying glass and measured the thickness of its paint with paint thickness gauges.
Lei Jun mentioned that for the first time, there's a product that has won the favor of female users nationwide. They are captivated by the attractiveness, sun protection, and storage of Xiaomi cars. Our proud 2.78-second acceleration might not even be remembered by them. Currently, female users purchasing Xiaomi SU7 account for 30% of the total, and many orders are either for their wives, girlfriends, sisters, or friends. Lei Jun predicts that in the future, female users of Xiaomi SU7 will reach 40% or even 50%. This breakout moment holds immense significance for Xiaomi.
The online video coverage isn't comprehensive, but this seems to be an internal briefing held by Lei Jun about two weeks after the official release of the Xiaomi SU7. They're reviewing the past 15 days, highlighting the expanding strengths and addressing any shortcomings. While the first Xiaomi car can be considered a success, Lei Jun's standards are exceptionally high, so it's intriguing to anticipate what significant moves Xiaomi SU7 will make as it enters regular delivery stages.
