Recently, Xiaomi Motors held a press conference to unveil the price and specifications of the Xiaomi SU7, grabbing the attention of the entire online community. Within just 27 minutes of its release, a staggering 50,000 units of the Xiaomi SU7 were sold, signaling a massive success.
Lei Jun, known for his innovative marketing strategies, has swiftly propelled Xiaomi's entry into the top tier of the automotive industry overnight. Recently, the three leaders of "Wu Xiao Li" (Xiaomi, Li Auto, and NIO) made a rare joint appearance, with executives from Great Wall and BAIC in attendance. Numerous friendly competitors such as BYD and Changan collectively endorsed the move. With the highest online streaming and sharing figures, where else can you find such phenomenal traffic?
Employing his signature "full package" approach, Lei Jun has introduced Xiaomi's cars alongside a meticulously selected range of Xiaomi Mall car accessories. From practical smartphone mounts and sunshades to premium Bluetooth speakers and child seats, Xiaomi's smart ecosystem products have demonstrated immense commercial value.
Lei Jun understands the essence of industry collaboration, stating, "We often handle high-end configurations in-house and outsource low-end ones to suppliers." This strategy not only ensures the excellence of Xiaomi's car accessories but also presents a fresh growth opportunity for the entire manufacturing industry chain.
With unprecedented enthusiasm, the Xiaomi ecosystem chain has encountered unparalleled development opportunities. So, how should suppliers in the "people-car-home full ecosystem" industry chain seize this opportunity? How can they join the Xiaomi ecosystem "circle of friends" and collectively create a new legend in China's smart automotive industry?
Some suppliers in the Xiaomi ecosystem chain have already been disclosed online. However, those who can provide more comprehensive information, follow up more promptly, and reach out more accurately will seize the market advantage and win this wave of dividends.
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