On the morning of April 3rd, the first batch delivery ceremony of Xiaomi SU7 (Specs | Images) was held at Xiaomi Automobile Factory's main assembly workshop in Beijing's Yizhuang. Lei Jun, the founder, chairman, and CEO of Xiaomi Group, announced that pre-orders for Xiaomi SU7 have surpassed 100,000, with locked orders exceeding 40,000. The first batch deliveries are also commencing simultaneously at 28 delivery centers across the country.
The first batch delivery ceremony of Xiaomi SU7 was held in the assembly workshop of Xiaomi Automobile Factory in Beijing's Yizhuang. Image provided by the company.
At the delivery ceremony, Lei Jun stated that within just a few days of its launch, Xiaomi SU7 has received over 100,000 pre-orders, with more than 40,000 units already locked in. "With the official debut of Xiaomi Automobile, the real transformation of intelligent vehicles has begun, and China will inevitably give birth to great companies like Tesla."
Among the 16 owners attending the delivery ceremony were long-time Xiaomi fans, heavy users of the Xiaomi ecosystem, as well as "Apple fans" who ordered the SU7 for its deep support of CarPlay, and Tesla female owners who are fond of the Xiaomi SU7's Aurora Purple.
According to a recent report from the third-party platform "CarFans," the age of Xiaomi SU7 customers mainly ranges from 25 to 35 years old, with females constituting 30% of the user base. The top-of-the-line model Xiaomi SU7 Max, priced at 299,000 CNY, is particularly popular among users.
It is understood that Xiaomi Automobile Factory is currently working tirelessly to increase production capacity and fully mobilize supply chain partners to ensure efficient and high-quality operations, steadily advancing the prompt delivery of existing orders and orderly processing of future orders.
Xiaomi Automobile has established 58 service centers nationwide for after-sales service. In terms of owner services, Xiaomi Automobile has set up a "dedicated service steward group" for each owner in the Xiaomi Automobile App, with service stewards and technical experts available 24/7 to respond to user needs. In the event of vehicle malfunctions, in addition to providing 24/7 online diagnostic services, mobile service vehicles and roadside assistance can also be dispatched promptly for simple disassembly and assembly, pure software faults, tire repairs, and other needs.
