March 18 News – Xiaomi Motors is set to hold the launch event for its debut vehicle, the SU7, by the end of this month. A large number of "Mi Fans" are currently observing, with expectations that the new car's release will attract a significant number of brand enthusiasts to make purchases.
So, what cars are the vast Xiaomi smartphone user base driving now? Renowned research firm J.D. Power has released its latest findings and statistics.
According to the findings from a consumer survey conducted by Jielanlu between 2023 and 2024 on electric vehicle owners, it's observed that approximately 13% of new energy vehicle owners use Xiaomi smartphones. Here's the breakdown of Xiaomi smartphone usage among owners of different car models:
Among BYD owners, Xiaomi smartphone users are most prevalent, particularly in the Song Pro DM-i and Tang 05 DM-i models, where Xiaomi users account for 32% and 30% respectively.
Additionally, models like the Qiantu N7 (27%), BYD Seagull (27%), Han EV (24%), Qin PLUS DM-i (21%), Song PLUS DM-i (21%), Dolphin (17%), Tang DM-i (15%), Song PLUS EV, Yuan PLUS EV, and others also have a considerable number of owners using Xiaomi smartphones.
Among traditional brands, owners of Wuling, Changan, Volkswagen, Buick, and others also use Xiaomi smartphones.
In the new energy vehicle segment, Xiaopeng G6 owners have a 27% Xiaomi smartphone usage rate, ranking third on the entire list. Furthermore, brands like BluePark, Leapmotor, Zhiji, Ideal, Jike, and even the Huawei-affiliated AITO Wanjie M7 have 6% of owners using Xiaomi smartphones.
However, the proportion of Xiaomi smartphone users among Tesla and NIO owners is very low, at 4% and 1% respectively.
Jielanlu's analysis indicates that the proportion of Xiaomi smartphone users among owners of younger, technologically-inclined, and economically accessible car models is relatively high. This includes brands like Xiaopeng, BluePark, Leapmotor, and BYD. However, overall, the usage is quite dispersed, and there hasn't been a single model exclusively associated with Xiaomi users yet.
