On April 6th, Xiaomi Group's founder, chairman, and CEO, Lei Jun, posted on Weibo, saying, "Today, April 6th, is Xiaomi's 14th birthday. Wishing Xiaomi a happy birthday." Xiaomi officially celebrates its 14th anniversary. Meanwhile, the 2024 Mi Fan Festival grand promotion carnival has also kicked off in full swing. To express gratitude for the support and companionship of Mi Fans over the past 14 years, Xiaomi has released a short video related to Mi Fans. Through the stories of five Mi Fans, it narrates the tales of Mi Fans of different ages and industries, showcasing Xiaomi as a comprehensive "person-car-home ecosystem" and the beginning of a new story between Xiaomi and Mi Fans.
Xiaomi 14Pro Receives a Price Cut of 400 Yuan
The theme of this Mi Fan Festival is "Embrace the New for a Better Future." This is the first Mi Fan Festival after the official launch of Xiaomi's cars and also the first Mi Fan Festival after the full deployment of Xiaomi's "person-car-home ecosystem." Xiaomi not only offers numerous special promotions and flash discounts, embracing intelligent living in all scenarios, but also hosts a series of springtime events for Mi Fans to gather and enjoy, filled with discounts, heartfelt gestures, and surprises.
During the grand promotion, Xiaomi brings a wide range of technological products at special discounted prices to reward Mi Fans, with discounts of up to 3000 CNY on all products. Let's seize the moment and embrace the new for a better future together. The entire Mi Fan Festival lasts for 20 days, from March 29th to April 17th, divided into four stages: pre-sale period, opening ceremony, category days, and climax period. The opening ceremony runs from April 6th to April 8th, category days from April 9th to April 14th, and climax period from April 15th to April 17th.
Using smartphones as an example, several popular models are participating in the event. Xiaomi's four high-end Leica flagship models are all part of the promotional offer. The Xiaomi 14 Pro, hailed as the strongest high-end Leica imaging flagship in the 4000 CNY price range, is available during the Mi Fan Festival with a discount of 400 CNY, starting at 4599 CNY; the standard version of the Xiaomi 14 sees a price drop of 300 CNY, starting at 3999 CNY, making it the most worthwhile straight flagship model to buy during the festival; the third-generation folding screen, MIX Fold 3, receives a discount of 1000 CNY, with a starting price of only 7999 CNY; the new generation Leica professional imaging flagship, Xiaomi 14 Ultra, also introduces a trade-in upgrade policy, where Mi Fans can enjoy a subsidy of up to 1000 CNY by visiting Xiaomi's offline stores.
The "People, Cars, and Home Full Ecosystem" is fully launched, offering a variety of discounts on high-tech products.
Last year, Xiaomi officially launched the new strategy "People, Cars, and Home Full Ecosystem", comprehensively connecting the "people", "cars", and "home" scenarios to achieve seamless hardware connection, real-time collaboration, drive industry chain partners, and jointly create a super intelligent ecosystem centered around people, actively serving people. With the official release of Xiaomi SU7, it also marks Xiaomi's "People, Cars, and Home Full Ecosystem" strategy transitioning from a "complete closed loop" to a "comprehensive opening", which is an important milestone for Xiaomi's steady progress and advancement in 2024.
On March 19, Xiaomi Group released its 2023 annual and Q4 performance report. Over the past year, Xiaomi has returned to a growth trajectory, doubling its profit for the full year, with total revenue reaching 271 billion CNY and adjusted net profit reaching 19.3 billion CNY, a year-on-year increase of 126.3%. In 2023, Xiaomi firmly implemented the operational strategy of "focusing on both scale and profit", achieving sustained growth and making multiple breakthroughs in its three main business segments. The gross profit margins of the three main business segments, smartphones, IoT and consumer products, and Internet services, all reached historical highs, at 14.6%, 16.3%, and 74.2% respectively. Xiaomi's high-end strategy once again achieved comprehensive breakthroughs. The proportion of high-end smartphones in total shipments exceeded 20% for the full year, further increasing to 28% in Q4.
The intelligent ecosystem is steadily growing. The number of IoT devices connected to the AIoT platform (excluding smartphones, tablets, and laptops) has reached 740 million, a year-on-year increase of 25.5%. The "people, cars, and home full ecosystem" strategy is being comprehensively promoted. With determination, the sky's the limit, thanks to the continuous support from our Mi fans.
During the Mi Fan Festival, many discounts on smart home gadgets are available, with savings of up to 1600 CNY. Whether you're out or at home, let's embark on a refreshing new tech-driven lifestyle together. The Mi Smart Instant Hot Water Dispenser Q1000 fills 1 liter of hot water in just 1 minute, with a Mi Fan Festival discount of 1600 CNY, bringing the price down to 2999 CNY; the Mi Robot Vacuum-Mop Essential M30S is discounted by 500 CNY during the Mi Fan Festival, bringing the price down to 2999 CNY; the Mi Smart Door Lock M20 Pro, which supports 3D structured light facial recognition for unlocking, is available for 2799 CNY during the Mi Fan Festival. Additionally, the Xiaomi TV S 75 Mini LED is discounted by 900 CNY, with a final price of only 4599 CNY. Furthermore, various high-end home appliances of outstanding quality are continuously featured in the smart gadget promotion.
A new chapter of Xiaomi and Mi Fans begins.
On April 8th, Xiaomi released a special short video with a Mi Fan theme. The video showcases the heartwarming smart home life of a family of three, the long-term perseverance of a 73-year-old marathon six-star runner, the sincerity and respect of a podcast host, the trust and dedication of a 14-year-old Mi Fan, and the praise and experience sharing of a street photographer about Xiaomi's imaging technology.
Smart home, understanding you better. The first protagonist in the story, Li Quan, is a "veteran" Mi Fan of 14 years. He has a happy family of three and lives in a courtyard equipped with over 40 Xiaomi AIoT devices, representing a typical smart home lifestyle. Four years ago, after having a daughter, Li Quan chose to move to a suburban courtyard. To ensure greater comfort for his family, more and more Xiaomi devices were added to their home. As Li Quan's family puts it, "In the past, people took care of the home, but now the home takes care of the people."
Continuous investment and deep cultivation of underlying technology are the fundamental principles Xiaomi adheres to, embodying the core direction of "technology-first" and resolute investment in the future. Marathon six-star runner and 73-year-old Mi Fan, Jin Xunhua, has the most direct personal experience of continuous long-term investment. In his eyes, what Xiaomi presents to everyone is an extraordinary perseverance and dedication, never easily giving up on something. "Just like running a marathon, continuous long-term investment is necessary to break through limits and achieve success. Xiaomi's 14-year journey is one of continuous convincing and endearing progress. We believe Xiaomi's tomorrow will be even brighter, scripting many more new stories. Happy Mi Fan Festival."
As a newcomer to the Xiaomi family, podcast host Yang Dayi feels like he's found a sincere connection. He admits he wasn't exactly a "Mi Fan" until last year's Dunhuang Film Festival, where he witnessed photographers cheering and leaping in the desert, realizing that their work was being showcased on this landscape representing traditional Chinese culture. He felt a profound sense of respect and sincerity. "Through that event, I'm now more willing to be friends with Xiaomi and look forward to creating more new stories with them in the future."
In addition to Yang, the Mi Fan story video features two other new friends and old friends of Xiaomi. One new Mi Fan is Huang Yu, a street photographer who won the gold prize in the Xiaomi Photography Contest. She discovered that, after using Xiaomi, even the smallest things can have great moments if observed with care. An old friend, Wu Xiangyu, famously said about Xiaomi's venture into making cars, "If you dare to make them, I dare to buy them."
First, there were Mi Fans, and then there was the Mi Fan Festival. Because of Mi Fans, there is Xiaomi. This short video released by Xiaomi tells the story of Mi Fans, but it's also a thank you to all Mi Fan friends, expressing gratitude for their unwavering support over the past 14 years. With the full launch of the "People, Cars, and Home Ecological" ecosystem, a brand-new story of a Xiaomi and Mi Fan partnership, with promising prospects, begins!
About Xiaomi Group:
Always believing that good things are about to happen.
Established in April 2010, Xiaomi Group was listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018. It is a consumer electronics and smart manufacturing company with a focus on smartphones, smart hardware, and IoT platforms.
With the vision of "making friends with users and being the coolest company in users' hearts," Xiaomi is committed to continuous innovation, relentlessly pursuing the ultimate product and service experience, and striving to fulfill the company mission of "always insisting on making good products that touch people's hearts and are priced fairly, so that everyone in the world can enjoy a better life brought by technology."
Xiaomi is one of the world's leading smartphone brands, with smartphone shipments consistently ranking among the top three globally. As of December 2023, there were 641 million monthly active users of MIUI worldwide.
At the same time, Xiaomi has established a globally leading consumer-level AIoT (artificial intelligence and Internet of Things) platform. As of December 31, 2023, the number of IoT devices connected to the Xiaomi AIoT platform (excluding smartphones, laptops, and tablets) reached 740 million.
The Group's business has expanded to over 100 countries and regions worldwide. In August 2023, Xiaomi Group entered the "Fortune Global 500" list for the fifth consecutive year, ranking 360th.
Xiaomi Group is currently a constituent stock of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng Technology Index, and Hang Seng Mainland 50 Index.
