On March 25th, Xiaomi's first batch of stores officially opened. It is reported that Xiaomi's first batch of stores cover 29 cities nationwide, with 59 stores and 17 limited-time showrooms, totaling 76 stores.
Currently, at the flagship store of Xiaomi Cars in Oriental Plaza (Wangfujing, Beijing), there are five Xiaomi SU7 display cars in stock. The staff mentioned that there are known base and high-end versions, but the specific versions and prices will be announced at the official launch event on the 28th. Test drive appointments will also be available after the event.
Furthermore, staff mentioned that many customers emphasized waiting for specific prices to be announced and compared with competitors before deciding whether to purchase the Xiaomi SU7.
There have been leaks indicating that Xiaomi Group has established a clear pricing strategy for Xiaomi Cars. Compared to last year, this pricing has been reduced by 30,000 to 50,000 CNY, making it more affordable.
The standard version is currently priced starting from approximately 266,000 CNY, while the high-end version is positioned to start from approximately 336,000 CNY, mainly targeting popular models in the market such as the Tesla Model 3 and Xpeng P7.
In the face of upcoming challenges, the head of Xiaomi Car stores stated that they are not worried about the sales of the Xiaomi SU7. On the contrary, they are more concerned that if the new car is particularly cost-effective, the stores may struggle to meet the huge customer demand.
This morning, the static appreciation event for the Xiaomi SU7 officially started, attracting a large number of consumers to visit. The test drive event will begin on the 29th after the launch event, giving consumers the opportunity to experience this new car firsthand.
