On May 20th, Xiaomi officially announced the start of the 2024 618 promotion. Unlike before, this year's Xiaomi 618 event has become simpler, with the complete cancellation of the pre-sale system and a direct sale of many popular products.
In the smartphone category, Xiaomi has included almost all price ranges in the 618 promotion. From the versatile Leica flagship foldable screen MIX Fold to the annual hit Xiaomi 14 series, and the performance flagship Redmi K70 series selected by millions of users, to the rare slim and powerful Redmi Turbo 3.
For Xiaomi products, the entire MIX Fold 3 series is discounted by 1000 yuan, Xiaomi 14 series by 300 yuan, and Xiaomi 14 Pro series by 400 yuan.
Under the Redmi brand, the Redmi Turbo 3 series is discounted by 100 yuan, Redmi K70 series by 200 yuan, and the Redmi K70 Pro by a maximum of 400 yuan.
In addition to the official discounts mentioned above, additional subsidies from e-commerce platforms can be combined for straightforward discounts.
It's worth noting that this Xiaomi 618 event is the first one after the launch of Xiaomi's cars and marks the beginning of Xiaomi's "People, Cars, and Home Full Ecology" strategy.
In other product categories, Xiaomi's open-style earphones are priced at only 649 yuan during the 618 event, and the Redmi Buds 6 Vitality Edition wireless earphones are only 99 yuan.
The Xiaomi Pad 6S Pro 12.4 version starts at 3099 yuan, with a direct discount of 200 yuan, while the Xiaomi Pad 6 starts at 1799 yuan, also with a 200 yuan discount. In terms of laptops, the Redmi G Pro 2024 offers an 800 yuan discount.
The Xiaomi S Pro 75 mini LED is discounted by 500 yuan. The Mijia Central Air Conditioning Duct Machine 3HP with first-class energy efficiency is discounted by 1200 yuan, making it the largest official discount during Xiaomi's 618 Tech Renewal Season, with a final price of only 5799 yuan.
Apart from these, there are various discounts on other major appliances like refrigerators and washing machines, as well as AIoT products such as water purifiers, air purifiers, and smart door locks.
The Xiaomi 618 event consists of four stages: the first stage is the rush purchase period (from 8 pm on May 20th to 8 pm on May 31st), the second stage is the opening ceremony (from 8 pm on May 31st to midnight on June 3rd), the third stage is the category period (from June 4th to 8 pm on June 17th), and the fourth stage is the climax period (from 8 pm on June 17th to midnight on June 18th).
