On March 23, with only 5 days to go before the release of Xiaomi's car, people are eagerly awaiting its final price.
According to netizens, although the Xiaomi SU7 has not yet been officially released, various accessories, including brake calipers, brake pedals, original taillights, and intelligent cockpit controllers, have already started being sold on online marketplaces.
Some netizens even joked that those with strong hands-on ability could completely assemble their own car, with costs possibly under 100,000 CNY.
According to previously disclosed insider information, the Xiaomi Group has already determined the pricing for the Xiaomi electric vehicle, which has been lowered compared to last year. The standard version is expected to start at 266,000 CNY, and the high-end version will start at 336,000 CNY. However, there is still a possibility that this pricing will be adjusted before the press conference.
The high and low versions of the Xiaomi SU7 are mainly benchmarked against the Tesla Model 3 and the ZEEKR 001, with similar configurations and fully benchmarked prices.
Although the market launch is imminent, Lei Jun has repeatedly discussed in internal meetings how to attract attention to Xiaomi's electric vehicles without changing the pricing.
He may offer fan discounts on the day of the press conference, such as deposit deductions (e.g., a 2,000 CNY deposit can be deducted for 6,000 CNY, a 3,000 CNY deposit can be deducted for 10,000 CNY, etc.). However, the specific discount has not yet been finalized and will be subject to the official announcement on that day.
