On May 26th, it was reported that compared to traditional industries, the barrier to entry in the live streaming industry is relatively low. With just a phone, computer, and internet connection, anyone can become a broadcaster, and becoming an internet celebrity is a dream for many small broadcasters.
Some people, in order to become internet celebrities, spare no expense in buying courses and tutorials. But is it really that easy?
Recently, CCTV exposed the tricks of online course scams. Ms. Zhang from Ningbo wanted to become an internet celebrity by purchasing courses, but ended up being scammed out of over 100,000 RMB.
Last July, Ms. Zhang received a private message while browsing short videos, claiming to be from the "customer service" of an online celebrity incubation center. The sender promised that by purchasing a 499 yuan course, she could earn high profits and even become an "internet celebrity".
After following the instructions, Ms. Zhang's account only gained some "zombie fans". The scam group then insisted on the need for a "mentor" to match with better resources, using tactics like buying videos, accounts, and obtaining a verified V account to lure her into investing over 100,000 yuan.
Upon investigation, the police found that this online criminal group targeted individuals through a certain short video platform, using the guise of "incubating internet celebrities" to carry out various scams.
Some netizens have expressed: "Don't always think about getting something for nothing, the right path is to work hard." "Instead of investing in this with the money, I might as well learn a practical skill honestly, which is more practical." "When many people in an industry start making money by selling courses, it indicates that there are no longer significant profits in that industry."
According to media reports, a survey on "What contemporary young people focus on in employment" showed that among nearly ten thousand surveyed fresh graduates, 61.6% consider emerging professions such as internet celebrity live streaming when seeking employment, while only 38.4% choose not to consider them at all.
At the 2023 Sohu Technology Summit, Sohu founder Zhang Chaoyang discussed many topics, including many companies joining the competition of large models, the internet, and his "physics class."
In Zhang Chaoyang's view, the internet is still the biggest opportunity for young people today. The revolution and opportunities brought by the internet are far from over.
Zhang Chaoyang mentioned that from visual media to interactive short videos, and then to diverse live streaming formats, there are various business models available for young entrepreneurs to choose from.
"Nowadays, individuals can become internet celebrities, bloggers; you can teach others your skills or sell your products. This allows individuals to fully utilize their abilities, presenting a great opportunity for young entrepreneurs," Zhang Chaoyang said.
