Since the beginning of 2024, health preservation has become an increasingly crucial factor for consumers when choosing refrigerators. As the leader in health-preserving refrigerators, Midea stands out as the preferred brand in this wave of healthy refrigerator consumption, thanks to its unique achievements such as being the only brand in the industry to receive the 1st-grade taste preservation standard certification and the only brand to achieve the super 1st-grade health preservation standard certification. Moreover, by continuously targeting consumer upgrades in recent years, Midea's refrigerators have precisely addressed user pain points, maintaining their position as the top brand in the built-in refrigerator industry. Additionally, Midea's innovative features such as colorful interchangeable door panels have set industry standards, demonstrating comprehensive leadership in the market.
Health is the ultimate pursuit for every household, and freshness preservation is the latest achievement of technological innovation and consumer upgrade in the development of refrigerators. This year, focusing on new refrigerators that prioritize taste preservation, many followers have emerged in the market. However, some refrigerators that claim to preserve taste cannot accurately detect the freezing point of food ingredients, thus failing to meet users' taste requirements precisely. As the originator and leader of Microcrystalline Taste Preservation Refrigerators, Midea Refrigerators have achieved full coverage of technology and products in taste preservation and health sterilization. They continue to advance the technology of health preservation, breaking through from surface sterilization of ingredients to air sterilization, firmly establishing Midea Refrigerators as the absolute leader in health preservation.
With the upgrading of taste consumption, Midea Refrigerators have always been at the forefront! Under the wave of consumption upgrading, the refrigerator market has also ushered in a new starting point for transformation. In addition to multi-door and large capacity, more consumer attention is focused on taste preservation.
In 2021, the China Association for Science and Technology Promotion issued the "Requirements and Experimental Methods for Meat Taste Preservation Level of Refrigerators" (T/CAB0112-2021), which rigorously divided the taste preservation level of meat ingredients. As a leader in health preservation refrigerators, Midea Refrigerators is the earliest and only enterprise in the industry to achieve the "Grade 1" requirement of this standard.
The reason why Midea Refrigerators can obtain the "Grade 1 Taste Preservation Certification" is due to its unique "Microcrystalline One-Week Fresh" technology, which can keep meat and seafood fresh for up to 7 days without freezing. Midea Refrigerators' unique V-TECH intelligent cloud preservation technology can calculate the cooling curve of ingredients in real-time and match a massive freezing point database to create the most suitable freezing point storage environment for ingredients. The refrigerator also independently activates the top and bottom reverse freezing intelligent cooling algorithm, precisely controlling the temperature, so that the ice crystals formed inside the ingredients are only 1% of the size of a hair, achieving the effect of microcrystals without freezing damage, thereby bringing a consistently fresh taste experience that is ready to slice and serve at any time.
According to test data from Midea Fresh-keeping Laboratory, the Microcrystal Chamber equipped with this technology can maintain the taste of 12 pounds of meat for 7 days, and for daily household storage needs, the overall taste preservation can last for more than 11 days.
Apart from leading the way in taste preservation, Midea refrigerators have continuously made breakthroughs in technological innovation and product development for healthy preservation. In the past, Midea refrigerators launched the Super Clean Technology series, becoming the only product in the industry to obtain the "Super Grade 1 Health Preservation Standard Certification". This quickly sparked a wave of consumer trend for "Super Grade 1 Health, All Ingredients Clean" in the market, achieving industry breakthroughs in various health and sterilization technologies such as ingredient surface sterilization and air sterilization.
From the taste preservation of the Microcrystal refrigerator to the health preservation of the Super Clean Technology refrigerator, what's being unleashed is not just Midea's leading advantage in health preservation technology, but also its rapid ability to meet and innovate based on user needs.
Understanding user needs, Midea refrigerators lead the way in innovation and beyond!
As more and more families focus on healthy living, health-preserving refrigerators have once again become the focus of competition in the market. The home appliance industry has seen that Midea refrigerators, which have already achieved leadership in "product, technology, and demand" in first-tier markets, are innovating beyond and setting new standards for products and user experience with their leadership in health preservation standards.
While health technology in the refrigerator industry generally remains at the stage of air sterilization and material antibacterial, Midea refrigerators pioneered Pulse Purification Technology, which uses pulsed intense light with instantaneous optical power 20,000 times that of sunlight to irradiate ingredients for 3 minutes to remove 99.999% of bacteria. Even ingredients in packaging can be easily sterilized, addressing many pain points users have regarding ingredient sterilization and preservation.
To provide users with a breakthrough in the health and sterilization experience, it has been reported in the home appliance industry that Midea refrigerators have pioneered the PST+ intelligent purification technology. Through methods such as vortex suction chamber, super magnetic electrolytic ionization, and high-activity metal catalysis, it brings users an ultimate health preservation experience, featuring "odor removal, a wider range of bacteria elimination, larger disinfection area, stronger and safer sterilization, and longer lifespan".
From being the industry's only Level 1 taste preservation to achieving the unique Super Level 1 health preservation, Midea refrigerators consistently grasp the direction of users' continuous pursuit of quality life. It refreshes user experience across multiple dimensions, from long-term freshness of ingredients storage, bacteria eradication, to tender cooking and fresh taste experience for users, making health preservation an integral part of life.
With more businesses, users, and merchants participating in the promotion of taste preservation and health preservation refrigerators, Midea refrigerators, as an industry leader, will continue to leverage technological innovation and standard-setting advantages. They aim to provide users with a better life experience, continuously drive product iteration, and enable more families and users to enjoy the freshness and deliciousness of healthy food!
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