According to industry sources, there has been a rare surge in smartphone sales during the May Day holiday period, especially with a significant boom in offline sales. How have various domestic smartphone brands performed in this booming market? Let the data speak.
On May 10th, the industry insider "Smart Chip Guide" provided the sales data for Week 18 in China. It's worth noting that this week coincided with the May Day holiday. Huawei ranked first with an overall market share of 19.37%, with Huawei accounting for 16.70% and Huawei Honor accounting for 2.66%. Vivo series ranked second with an overall market share of 18.79%, with Vivo accounting for 13.55% and iQOO accounting for 5.24%. OPPO series ranked third with an overall market share of 16.19%, with OPPO accounting for 13.61%, OnePlus accounting for 1.46%, and realme accounting for 1.12%. Honor ranked fourth with a market share of 15.18%, Xiaomi ranked fifth with a market share of 15.11%, and Apple ranked sixth with a market share of 3.56%.
The ranking above is very conventional, with Huawei including Honor, and OPPO including realme. If ranked by the usual standards, there would be significant changes. In this adjusted ranking, vivo takes the top spot with a market share of 18.79%. Huawei moves to second place with a share of 16.70%, followed by Honor in third, Xiaomi in fourth, OPPO in fifth with a share of 15.07%, and Apple remains in sixth place.
Industry insiders note that offline sales were booming this week, with both vivo and OPPO experiencing a slight surge in sales. Huawei continues to gain market share with the Pura 70 series, although the overall share has decreased by two percentage points compared to the previous week. Apple, as usual, lags behind, maintaining its position in the "others" category for several consecutive weeks.
In addition, it is worth noting that among the three smaller brands iQOO, OnePlus, and realme, iQOO is currently performing the best. Its market share this week has even reached 5.24%, leaving OnePlus and realme far behind. This indicates that OnePlus and realme need to step up their efforts. During this period, they have also released new competitive mid-range devices. So, why are their market shares not increasing?
