With the release of Q1 data from the four major data companies, Xiaomi has once again become a hot topic. The data from all four companies show that Xiaomi ranks sixth domestically in Q1. Although there is growth compared to the previous period and the gap with other companies is not significant, being in sixth place is still not ideal.
Unexpectedly, before the discussion had even settled, Xiaomi brought some good news. This positive development comes from industry insider "Smart Chip Informant." On April 26, he provided the latest activation data for the past week in China (W16), covering April 15 to April 21. The data revealed that in that week, the OPPO series ranked first in China with an overall market share of 17.5%, comprising 14.3% for OPPO, 1.8% for OnePlus, and 1.5% for realme. Xiaomi secured the second spot with a market share of 16.4%. Huawei followed in third place with an overall market share of 16.3%, including 14.2% for Huawei and 2.1% for Huawei Smart Selection. Vivo claimed the fourth position with an overall market share of 16.0%, with vivo accounting for 12.5% and iQOO for 3.5%. Honor took the fifth spot with a market share of 15.6%, while Apple ranked sixth with a market share of 14.0%.
The rankings above are under non-conventional conditions. If ranked conventionally (excluding realme for OPPO and Honor for Huawei), there would be significant changes.
In the conventional ranking, Xiaomi would become first with no change in market share. OPPO would become second with a market share of 16.1%, and vivo would become third with a market share of 16.0%. Honor would become fourth with no change in market share. Huawei would become fifth with a market share of 14.2%, while Apple remains sixth with no change in market share.
PS: Being first in the domestic ranking is extremely rare for Xiaomi. Everyone understands the reasons, even though it's just for a week, it's still quite an achievement.
Xiaomi surged to the top spot this week, mainly due to the official launch of the Redmi Turbo 3. No wonder Wang Teng is running promotions to give away a one-year subscription of Xiaomi SU7 – they did hit their first sales target after all. In comparison, the competitor that launched around the same time as the Redmi Turbo 3 seems to be performing quite average, otherwise...
