While discussions about the performance of various brands in the first quarter are still ongoing, little do we know that the competition for the second quarter has already begun in earnest. Moreover, data for two weeks of the second quarter has already been released, showing significant changes compared to the beginning of the first quarter. Today's analysis focuses on Week 15, covering the period from April 8th to April 14th.
The data still comes from industry insider "Smart Chip Guide." According to the data provided by him for Week 15 (non-standard ranking), vivo remains in the first place with a market share of 17.1%. Among them, vivo accounts for 13.4%, and iQOO accounts for 3.7%. The second place goes to Honor with a market share of 16.1%. The third place is occupied by the Huawei series with a market share of 16.1%. Among them, Huawei accounts for 13.7%, and Huawei Smart Selection accounts for 2.4%. Xiaomi ranks fourth with a market share of 15.7%. The OPPO series ranks fifth with a market share of 15.5%. Among them, OPPO accounts for 12.2%, OnePlus accounts for 1.9%, and realme accounts for 1.5%. Apple ranks sixth with a market share of 14.8%. Meizu, Lenovo, ZTE, and others still have no chance of making the list.
If we follow the regular rankings, Huawei isn't counted in the smart selection category, and OPPO isn't considered as Realme, so there are significant changes in the rankings. Vivo remains in the first position, with no change in market share; Honor stays in second place, also with unchanged market share. Xiaomi takes the third spot with a market share of 15.7%. Apple moves to fourth place with no change in market share, while OPPO climbs to fifth place with a market share of 14.1%. Huawei drops to sixth place with a market share of 13.7%.
Industry insiders note that the changes this week are relatively small, with only Honor and Xiaomi swapping positions, while other rankings remain unchanged. However, significant changes are expected next week due to the launch of new models from Redmi and Realme in W16.
Of course, from the current situation in China, apart from Vivo's slightly larger overall lead, Honor and Xiaomi are neck and neck; OPPO and Apple belong to the same tier, with Huawei (excluding Honor) slightly behind. It's worth noting that Apple's decline in China was expected, but what about OPPO? Especially the main OPPO brand, which is currently ranked the lowest, dropping to the "other" category if excluding OnePlus.
