On March 27th, Vivo unveiled its latest foldable screen products, the Vivo X Fold3 and X Fold3 Pro. Among them, the X Fold3, touted as the lightest large foldable screen flagship to date, starts at just 6999 CNY.
In an interview after the launch event, Huang Tao, Vice President of Vivo's product division, explained that Vivo is investing significantly in the X Fold3 series, ensuring exceptional value for money.
When asked if there is room for further price reduction for the folding screen priced at 6999 CNY, Huang Tao said that whether the price can go down further depends on one premise, which is what kind of product experience one desires.
If Vivo does not adhere to product experience, the price can be reduced, but Vivo will not do so because in making folding products, Vivo always adheres to the principle of "flagship first, folding later".
Huang Tao said, "We are indeed investing a lot of money in developing this foldable screen product, and in the end, we will probably still lose a lot of money. Actually, I wanted to share with our fans that vivo's foldable screen offers the best value for money."
Huang Tao also mentioned that because we are investing money into the product, the cost-effectiveness is definitely very high, so it should be difficult to further reduce the price in the short term.
