On April 13th, the 4th China International Consumer Products Expo kicked off in Hainan. This year, the flash sale e-commerce platform Vipshop participated in the expo for the first time as both an exhibitor and a buyer, establishing the "Global Goodies Harbor" pavilion and launching the V-Global global investment plan to strengthen international brand cooperation. Concurrently, the Vipshop app introduced a dedicated "Cloud Consumer Expo" section, offering consumers a delightful "Global Enjoyment" experience both online and offline.
V-Global Initiative Officially Launched, Further Advancing Global Merchandising
The Vipshop Pavilion is located in Hall 2 of the China International Consumer Products Expo, housing the Buy Globally, Sell Globally section. The pavilion, themed "Global Goods Harbor," resembles a bustling port filled with ships. As people await their desired goods, it's akin to waiting at the harbor for a ship laden with treasures to return. The pavilion integrates numerous fashion and trend elements, featuring sections like "Women's Fashion Hub," "Beauty Trends," and "Style Compass."
At this year's Consumer Products Expo, Vipshop officially unveiled the V-Global Global Merchandising Initiative, aiming to attract more high-quality global brands to join Vipshop, jointly exploring opportunities in the brand special sale market, and achieving mutually beneficial cooperation. According to the plan, Vipshop will provide comprehensive empowerment and specialized resource support to partner brands throughout the entire cycle, further exploring cooperation in innovative products and green consumption.
In this initiative, the platform will offer personalized services to brands in areas such as operational support, member services, product management, and digital advertising. It will also match brands with the most cost-effective and trending products, along with exclusive traffic, venue strategies, and content marketing plans, assisting brands in achieving rapid business growth and helping international brands establish, take root, and flourish in the Chinese market.
Synchronized Online and Offline "Global Enjoyment," Empowering Upgraded Quality Living
It is understood that around this year's Consumer Expo, Vipshop will conduct multiple online promotional activities. Among them, on the opening day of the Consumer Expo, the Vipshop app will launch the "Cloud Consumer Expo" activity zone, bringing tens of thousands of well-known international and domestic brand products, covering a rich variety of categories including trendy clothing, sports and outdoors, beauty and skincare, home appliances, and daily necessities. Top brands and goods start from as low as 10% off, allowing consumers to purchase desired items at even better prices.
At the same time, Vipshop will kick off the 4.19 Brand Sale Festival at 8 p.m. on April 16th, featuring "Crazy Seconds at 8 p.m." and "Limited Edition Popular Items with Discounts" gameplay, as well as a diverse range of quality brand pavilions, offering more great value goods to resonate with the "Cloud Consumer Expo" and boost the upgrade of quality living.
Sun Gefei, Vice President of Vipshop, stated that Vipshop focuses on the brand sale track, hoping to seize more opportunities for cooperation with good brands, prices, and goods through the Consumer Expo, a major international exhibition leading global consumer fashion trends. This is to cater to the high-quality and diversified consumer demand and meet the people's need for a better life.
