On April 12th, according to the latest "Insight Report on the 2024 Chinese Smart Terminal Market" released by QuestMobile, the dynamics of the Chinese smartphone market in 2023 were unveiled.
According to the report, the domestic smartphone market in 2023 showed a trend of quarterly growth, especially during the intensive new product releases in September, the Double 11 promotion season, and the eve of the Spring Festival, triggering several waves of buying frenzy.
In terms of the competitive landscape, the major players in the Chinese smartphone market remained stable, with Huawei continuing to lead the domestic market, while Xiaomi, Honor, and vivo saw varying degrees of growth in active device numbers.
QuestMobile has further released the Top 10 list of newly launched domestic smartphones in 2023 based on device activation volume:
It's worth noting that the cumulative activation volume of both Huawei Mate 60 and Mate 60 Pro reached 17.33 million units.
Of particular note, the Huawei Mate X5 stands out as the only foldable screen smartphone on the list, with sales exceeding 4 million units. Moreover, it boasts the highest unit price, averaging 13,000 CNY. This achievement once again demonstrates the formidable strength of Huawei smartphones in the market.
