It's common knowledge that major data companies usually only reveal the top five smartphone brands in their market reports. As for the rankings beyond that, it's mostly left to speculation. Many people are curious about which brands fall between sixth and tenth place and how they compare to the top five.
I just came across a comprehensive global ranking of the top 10 mobile phone brands online, and today I'll specifically talk about the bottom five. The data comes from the research firm "Omdia" and reflects the rankings and performance of these top brands globally in the first quarter of 2024. The top five brands are probably well-known to everyone, so let's start from the sixth position.
In sixth place is vivo, with a shipment of 23 million units and a market share of 8%; in seventh place is Honor, with a shipment of 16.5 million units and a market share of 5%; in eighth place is Huawei, with a shipment of 13.1 million units and a market share of 4%; in ninth place is Lenovo (Motorola) with a shipment of 13 million units; and in tenth place is realme, with a shipment of 10.1 million units and a market share of 3%.
Vivo is the top brand among the bottom five, with only a 2 million unit gap separating it from the fifth-ranked OPPO. Unfortunately, it just missed out on the global top five. To make a comeback, Vivo will need to step up its game in the second quarter. It's worth noting that Vivo, Honor, and Huawei failed to make it to the global top five mainly due to overseas market reasons. In China, Vivo is the top brand, so its lower global ranking indicates a setback in the international market. On the other hand, Lenovo and Realme are strong in overseas markets but lag behind in the domestic market. Especially now, Motorola is almost negligible in the Chinese market. I'm sure we all understand the reasons behind this!
Xiaomi deserves special praise here. Despite facing criticism domestically, it remains the world's third-largest brand, with its overall shipments exceeding 40 million units. This is mainly due to Xiaomi's strong performance in overseas markets, where its shipments are roughly three times higher than in China.
