On April 22nd, according to the latest report by Runto Technology, titled "Monthly Tracking of the Mainland China Monitor Online Retail Market,"
the first quarter of 2024 saw online sales of esports monitors in mainland China (excluding platforms like Douyin Quick) reach 1.21 million units, marking a 24.7% year-on-year increase. The average price stood at 1242 yuan, down by 181 yuan compared to the previous year.
In terms of brand competition, Ke Rui, Razer, and Philips made it to the top ten, while LG, Xiaomi, and Samsung dropped out of the rankings.
Top Brands and Sales Trends in Mainland China's Esports Monitor Online Market for Q1 2024
AOC not only maintains its leading position in the overall monitor online market but also tops the list in the esports monitor segment.
During the quarter, AOC sold over 180,000 units, capturing a market share of 15.2%, surpassing the second-place brand by nearly 3 percentage points. Within the AOC brand, monitors priced between 1000-1500 RMB accounted for nearly half of the sales.
HKC secured the second position in esports monitor online sales, maintaining sales figures similar to those of the same period in 2023.
SANC brand showcased outstanding performance in sales for the quarter, ranking third in the online market with a staggering year-on-year growth of 382%, marking the highest growth rate among the top ten brands.
KTC claimed the fourth spot in quarterly online sales of esports monitors, with a year-on-year growth approaching 200% and a market share of 9.2%, up by approximately 5 percentage points from the same period last year.
Rounding up the top five to ten are Titan Legion, Koryo, ASUS, Razer, Philips, and Thunderobot, all of which have demonstrated commendable performance in the esports monitor market.
