On April 2nd, the TopTalk 2024 Tmall Super Brand Private Summit was held in Shanghai, where Tmall officially announced several annual heavyweight awards. With outstanding performance in both live streaming and content sectors, Dangbei was awarded the "Annual Live Streaming & Content Star" by Tmall. Other well-known brands such as AMD, ASUS, and OnePlus were also among the awardees.
When it comes to content marketing strategies and operational tactics, it's understood that Dangbei has its own methodology. Dangbei has always closely followed platform policies, leveraging its product strengths and brand momentum to secure platform resources. In the actual implementation process, Dangbei pays great attention to details, not only adjusting live streaming operation strategies in real time but also planning differentiated activities such as red envelope grabs, half-price grabs, and lucky draws according to demand, enhancing the popularity and sales of live streaming rooms.
From the sales results, it's evident that Dangbei's series of actions have yielded excellent operational effects.
On Singles' Day in 2023, Dangbei not only achieved a great start on Tmall but also across all platforms: dominating all categories and winning six championships. Dangbei's ALPD laser projectors, Dangbei X5 high-end laser projector, Dangbei slim laser projector, Tmall TV box category shop all topped the sales charts, with the 4K mobile smart screen/girlfriend machine taking the dual top spots in both sales volume and revenue, and the TikTok projector single product occupying the top 10.
Creating milestone products in the industry, Danbei Smart Projection is truly the "leader".
Whether it's brand marketing or platform operation, it all comes back to the product in the end, and Danbei is no exception.
On the product front, Danbei Smart Projection deserves the title of "leader" without question. In 2023, Danbei successively released several heavyweight products, including the flagship Danbei X5 series laser projection, the slim and lightweight Danbei D5X series laser projection, the Danbei 4K projection F6, and the Danbei super full-color laser projection X5 Ultra, which made its debut at the tenth anniversary new product launch event.
The BeX5 Ultra features the ALPD5.0 laser display solution, ingeniously integrating six light sources to complement each other. By effectively addressing issues like speckle and chromatic dispersion, the BeX5 Ultra surpasses the technical limitations of pure tricolor laser or LED light sources. It's hailed as a groundbreaking product in the industry, resolving long-standing challenges in light source selection.
Matching top-tier hardware performance, Danbee also integrates its proprietary large-screen operating system - Danbee OS, into its products. Upholding the product philosophy of "lightweight, fast, and free", Danbee OS features a precise recommendation mechanism tailored to individual users, a remote control locator function, air-touch control technology, customized memory optimization, and more. This significantly enhances the user experience on large screens, truly achieving "operating like a smartphone on a projector". Danbee OS is not only found in all Danbee smart hardware products but has also been adopted by globally renowned manufacturers such as Samsung, Sony, LG, etc. It has even won the prestigious Red Dot Design Award in Germany and has become a benchmark for large-screen operating systems in the industry, widely imitated by others.
In 2023, it's clear that Dangbei has emerged as a seasoned player in the smart projection and even large-screen smart hardware industry. In the highly promising field of laser projection, they had already secured over half of the market share. This led to the industry phrase: "For every 2 laser projectors sold, 1 is a Dangbei projector." This indirectly underscores Dangbei's industry standing.
According to official sources, in 2024, Tmall will fully focus on brand growth, continuing to increase platform resources devoted to new products, new brands, and hot-selling items. They will optimize operational measures, upgrade 88VIP (membership) benefits, enhance brand acquisition, and improve member operation efficiency. Additionally, the platform will add billions in cash, billions in traffic, and support content e-commerce. Frontline industry players will also gain greater autonomy in decision-making, leading to more resource allocation and providing businesses with predictable resources.
With the platform's increased resource investment and support, represented by Dangbei and other top brands, it's believed that remarkable achievements await. Users will emerge as the primary beneficiaries of these efforts.
