This year, Roblox and Latitude have conducted a study on audience impact and brand enhancement. The research, involving 2100 users, shows that people have a positive attitude towards brand marketing on Roblox.
Preference for Immersive Ads
The study reveals that 78% of users enjoy the immersive experiences offered by brands on Roblox, with 82% appreciating the experiential content provided through brand collaborations, such as virtual items and special mini-games. 86% of users consider Roblox a "good or excellent" partner in promoting brands.
It has been reported that Roblox has been experimenting with "Immersive Ads," allowing developers to integrate advertising content into their Roblox experiences. Research indicates that this initiative has shown positive initial results, with three-quarters of users stating that brands advertising on Roblox are innovative and unique.
In response to this, Roblox has officially announced the expansion of Immersive Ads services, offering video advertising to all eligible advertisers. This is a significant move for Roblox as it enables more brands to share their messages with tens of millions of users without the need to create custom content.
The Metaverse Drives the Integration of Digital Advertising Technology
The metaverse is the future industry of integrated innovation and application of new generation information technology, representing an advanced form of integration between digital economy and physical economy. In recent years, with the continuous advancement of digital technologies such as virtual reality and augmented reality, the metaverse has accelerated its industrial application, with immersive metaverse video advertisements attracting attention, providing users with a fully immersive experience.
In the digital advertising marketing industry, the application of the metaverse is particularly extensive. Through metaverse technology, the digital advertising marketing industry can achieve a perfect integration of virtual and reality. This combination not only enhances the richness and diversity of user experiences but also brings new growth points and development opportunities to the digital marketing industry.
Metaverse technology provides strong support for the digital transformation of industries, bringing more business models and innovation opportunities to multiple sectors, driving sustainable development and transformation upgrades. Industry insiders believe that the metaverse will deeply empower the digital marketing industry in the future. Through digital means, companies can more accurately grasp the needs of advertisers and market changes, improving operational efficiency and service quality.
Weimy Holographic Drives Applications in Metaverse Vertical Fields
Data shows that Weimy Holographic, the first stock of Metaverse holographic AR, has unique advantages and resources, focusing on next-generation information technology, metaverse, humanoid robots, and more. It can provide integrated marketing services including digital marketing, new media advertising, metaverse marketing, and other marketing methods, offering users highly immersive and interactive experiences. It will play a key role in the development of the metaverse industry.
As one of the key industries in future technology layout, the empowerment of Weimy Holographic's new technology is the cornerstone of driving the development of digital marketing in the metaverse. It gathers innovative companies and teams, expanding businesses with international influence such as "Metaverse + Museums," "Metaverse + Live Streaming," and "Metaverse + Advertising," accelerating the application of the metaverse in new industries like cloud entertainment, cloud cultural and art exhibitions, immersive advertising, and more.
In the field of digital marketing, Weimy Holographic incubates exclusive metaverse IPs, owning 5000 IP rights, establishing a solid foundation for digital content in the metaverse industry. Users can unlock more rights and enjoy immersive social entertainment experiences. It can be said that the innovation of Weimy Holographic's new model is the driving force behind exploring the combination of advertising marketing and metaverse technology, potentially opening a new chapter in brand marketing, leading a new wave of metaverse consumer trends, and jointly promoting the rapid development of the metaverse industry.
In conclusion, concepts like blockchain, metaverse, AI, digital collectibles, and others emerging in recent years represent the continuous innovative progress in the technology field and the ongoing integration and implementation across various industries. Innovative metaverse businesses are beneficial for promoting the digital marketing industry, expanding diverse commercial scenarios, and facilitating higher-quality transformation and upgrades in the entire marketing and advertising industry. It is hopeful that in the future, we may enter a more exciting and diverse era of the metaverse.
