On May 11th, according to the Enterprise Check App, Huawei has recently filed a registration application for the "PuraAI" trademark.
This trademark falls under the international category of scientific instruments and is currently under review.
In addition, Huawei has recently registered multiple trademarks related to the "Pura" brand, including PuraOS, PuraPad, Pura Drive, Pura Key, Pura Watch, PuraView, Pura Ultra, and Pura Wear, indicating the company's active expansion of its "Pura" brand series.
From these actions, it can be inferred that Huawei is planning to develop the "Pura" brand into a family covering a wide range of products, clearly beyond a single phone model.
Analysts speculate that Huawei may intend to shape "Pura" into a comprehensive brand system, similar to a sub-brand, with a complete independent product chain.
Earlier on April 15th, Huawei officially announced the upgrade of its P series to the "Pura" series, aligning the brand positioning of the "Pura" series with the Mate series at the same high level.
