On March 4th, the Oclean B iO3 Plus electric toothbrush made its debut on JD's New Product Day, hosted by JD's Little Magic Cube. The event concluded with a bang as the Oclean B iO3 Plus, featured as a "Lightning New Product," sold over 1,000 units in just 5 minutes. Within 28 hours of its online debut, sales soared to over 3,800 units, setting a new sales record for Oclean B's brand-new products. Additionally, the Oclean B oral care JD self-operated flagship store saw a whopping 200% year-on-year growth in overall store sales GMV.
Currently, the "Lightning New Product Season," themed "New Home Appliances, All on JD," is still in full swing. JD has collaborated with renowned brands such as Haier, Samsung, Midea, Lin's, Miboo, Hisense, AUX, Little Swan, TCL, SKG, and others to debut numerous home appliances as "Lightning New Products." Moreover, JD offers multiple benefits, including a minimum 10% discount on trade-ins, exclusive gifts with a reservation fee of only 1 CNY, up to 12 interest-free installments, and limited-time offers of new products for free, aiming to help consumers effortlessly upgrade their home appliances, ensuring top-notch quality, cutting-edge features, and excellent value for money. With these offerings, consumers can easily rejuvenate their home appliances, embracing a smart and comfortable lifestyle experience.
As the premier platform for brand new product launches and the preferred destination for consumers to purchase new items, JD Xiaomofang boasts unparalleled advantages in helping new products succeed in the market. In collaboration with brands, JD Home Appliances and Home Furnishings have introduced a multitude of benefits for the "Lightning New Product" Oral-B iO3 Plus electric toothbrush. These include an astonishing first-sale price of 499 CNY, exclusive privileges for JD users with double brush head benefits, 12-month interest-free installment plans, a 30-day free trial, a 50 CNY discount for trade-ins, and a limited-time offer of a complimentary gift worth 399 CNY upon purchase. These benefits are designed to enable more consumers to enjoy a high-quality lifestyle.
The JD Electronics and Home Appliances introduces the "Lightning New Product" - the Oral-B iO3 Plus electric toothbrush. It features a rounded head design integrating advanced magnetic wave technology, wrapping around each tooth during brushing for a more effective oral cleaning experience. The smart pressure control system monitors brushing force in real-time to ensure safe and effective cleaning, achieving a gentler brushing experience. With various professional cleaning modes, it meets individual needs, making it easy for entry-level electric toothbrush users to handle.
Furthermore, Oral-B invites all consumers purchasing the iO3 Plus electric toothbrush to participate in the "7-Day Oral Health Improvement Plan" challenge, witnessing the remarkable cleaning power and helping every consumer achieve healthy teeth. Oral-B aims to disseminate correct oral care knowledge to more consumers, advocating for good brushing habits among Chinese consumers. This not only demonstrates Oral-B's care for consumer oral health but also enhances interaction and stickiness between the brand and consumers.
The person in charge of the oral appliances group at JD Electronics and Home Appliances stated that through in-depth understanding of consumers' real needs and evaluation experience feedback on electric toothbrush products, JD selects new small appliances that meet consumer needs strictly. Prior to the launch of the "Lightning New Product" Oral-B iO3 Plus electric toothbrush, JD's procurement team followed Oral-B into the Procter & Gamble R&D Center to experience the product's teeth-cleaning ability and gum protection effects firsthand, ensuring strict control over product features and user experience.
Currently, this new Oral-B iO3 PLUS electric toothbrush is selling well during the JD "Lightning New Product Season." Now, open the JD app and search for "Lightning New Product" to experience firsthand the oral cleaning and health journey brought by Oral-B's smart technology.
