"I hope to have my own esports room in my future home."
"I enjoy spending time with my cat at home, it would be great to have more space for pets."
"I'm a beauty blogger in my spare time, and I want to transform my bedroom into a makeup studio."
A random street interview revealed the current young generation's expectations for their homes. Sounds a bit unreal? No worries, Leader can make it happen!
On March 30th, the first "Yours" New Youth Lifestyle Pavilion in the nation opened in Qingdao. This is the first New Youth Lifestyle Pavilion launched by Leader after officially announcing its new Chinese name "Yours". With personalized living scenes such as pets, esports, beauty, and gourmet, it brings to life the ideal lifestyles of the young generation and vividly embodies the brand's new proposition, "Your life, truly yours."
Multiple scenes catering to "yours" needs
On March 15th, Leader unveiled its new Chinese name "你的" ("Yours"), with the core proposition of "Your life, truly yours," advocating for young people to take the lead in their lives. On the opening day of the "Yours" New Youth Life Pavilion in Qingdao, Zhang Dan, the General Manager of Leader Brand in Haier Smart Home China, explained the profound meaning behind the new Chinese name: before becoming "yours," everything at home was just a commodity. Leader hopes to imbue items with your inspiration, turning everything at home into "yours," making "your life, truly yours."
Thus, stepping into this "Yours" New Youth Life Pavilion in Qingdao, what catches the eye are not products or exhibition areas, but personalized living scenes where "you call the shots."
Looking for ideas on how to set up your long-awaited gaming room? Check out Leader's creative tips. Opposite the gaming desk, you can place a Leader Air Conditioning Cabinet, equipped with a 1510m³/h high air circulation and five wind modes to match your comfort level, easing the tension and restlessness from intense keyboard action.
Struggling with organizing a plethora of skincare products in your vanity room? Consider the Leader Mini Beauty Fridge. It easily stores a whole table's worth of cosmetics and uses bottom cooling and 360° air circulation to better preserve the active ingredients in your skincare products. Plus, there's on-site face painting available – a perfect pit stop to refresh and beautify after a long day.
What more does your furry friend need besides climbing frames and toys? The Leader “Little Blue Box” Wash and Disinfection Machine is essential, featuring advanced slow-release sterilization technology that kills up to 99.99% of germs. Just dismantle the “Little Blue Box” and soak it to disinfect floors and pet toys.
Tired after all the fun? Head over to the adjacent café lounge for a refreshing fruit drink or coffee, take a breather; or join the living room for interactive games and surprise raffles. In short, all the little joys of life young people crave can be found right here.
Three Major Upgrades, Tailoring "Your" Life
The unveiling of the "Your" New Youth Lifestyle Pavilion marks just the beginning of Leader's brand enhancement. Centered around the core idea of "Your life, truly yours," Leader is pushing forward with three major upgrades in new products, new fields, and new models to customize "your" life for the younger generation.
New products will be more in tune with the needs of young people. Beyond the well-known modular refrigerators and "skin-changeable" air conditioners, Leader has also introduced the Curtain II air conditioner, which offers endless possibilities of air flow with its original dual-wing curtain design; and like building blocks, an assemble-yourself coffee machine, along with small home appliances such as nesting electric kettles and cooking pots, bringing endless possibilities to young living.
Exploring new tracks, we're reaching the younger demographics in a multidimensional way. Young folks enjoy hitting the streets, checking out exhibitions, as well as diving into live streams and discovering cool products online. So, Leader has crafted a "1+N+N²" content matrix, integrating platforms for announcements, stores, and broadcasts all in one. This strategy allows Leader to efficiently connect with young users across various platforms and communities, staying in tune with them at all times.
Introducing a new model that brings "your life" closer to the youth. The "Your" New Youth Life Pavilion is actually one of the support points in Leader's "3+N+X" new touchpoint system. At the event, Zhang Dan offered further insights into Leader's "3+N+X" new model. Moving forward, Leader plans to continue rolling out curated retail centers (Leader space), New Youth Life Pavilions (Leader house), and community-integrated touchpoints (Leader club), among others. The goal is to continuously set trends in home appliances and become a hotspot for the youth, truly engaging with them in their element.
Leader, having invested long-term in catering to the unique preferences of young people, has also received positive feedback from the market. Data shows that in 2023, Leader achieved a double-digit increase in revenue and profits, highlighting its growing potential. As the touchpoint layout becomes more refined and the experiential scenarios richer, Leader will keep standing with the youth, bringing "your" ideal life into reality.
