When it comes to mobile phones, we often discuss specifications and configurations the most, but we tend to overlook the fact that phones, as something we interact with every day, should be considered as pieces of art in our hands rather than just cold technical parameters hidden beneath a homogenized exterior. The Huawei Pura 70 series is a device that breaks away from the mundane and dull performance specifications, offering us a different possibility of beauty in a phone.
On April 18th this year, marking the 12th anniversary of Huawei's first P series product launch, the newly upgraded Huawei Pura 70 series officially joined the vanguard program. The news immediately became a hot topic, with both new models selling out as soon as they hit the market.
The Huawei P Series: A History of Mobile Aesthetics
Before delving into the Huawei Pura, it's essential to look back at the entire Huawei P series. Since its inception, the Huawei P series has been leading the aesthetic trend of domestic mobile phones, at a time when domestic phones were still pursuing the notion that "no design is the best design."
Each generation of the P series features the most stylish appearance and color schemes, setting industry trends upon release. From the grass green of the P10, the aurora color of the P20, the sky realm of the P30, the frost silver of the P40, to the ripple cloud and cocoa gold of the P50. Last year's P60 in Rococo white gave each phone a unique texture, truly making your phone your own. The P60 Art artist custom edition further redefined the concept of the phone's rear module, reshaping the phone lens module with irregular curves, refreshing the height of phone design aesthetics.
Introducing the Huawei Pura 70 series, redefining the flagship machine's aesthetic standards.
Almost everyone who sees the Huawei Pura 70 series for the first time will have this feeling: it's completely different from other phones.
As the first product of the Pura series, the Huawei Pura 70 series embodies creativity and vitality, adhering to the design philosophy of high-end, extreme, simplicity, and purity. Breaking through traditional geometric shapes like squares and circles, it explores a simple and unique triangular super symbol, creating a new design benchmark and once again leading the way in mobile aesthetic trends.
Based on the foundation of a triangular wind direction indicator, the Huawei Pura 70 Pro+ features a light-woven grid pattern on its back panel. By etching a series of highly ordered textures on the back glass of the device, combined with the matte finish on the back, it interprets a cutting-edge design with a strong modern feel, showcasing an extraordinary modernist aesthetic and reflecting Huawei's pursuit of ultimate aesthetics.
The Huawei Pura 70 Ultra introduces the innovative high-definition embroidery and embossing technique for the first time, capturing the starlight of the Seine River night sky on the water's surface, reflecting dazzling star patterns, creating the iconic star pattern design. It freezes the moment in the sky into an eternal handheld masterpiece, blending modern technology with artistic aesthetics.
Simultaneously, the Huawei Pura 70 Ultra offers vibrant color choices like Chanson Green and Mocha Brown on the foundation of classic black and white. The prominent Chanson Green, derived from the French word "chanson," not only provides visual comfort but also embodies the leisure and romance of the modern city, creating an unforgettable and fresh experience.
The mocha brown color scheme exudes an elegant and understated sense of luxury. Even the mainstream black and white classic colors, under the setting of the star pattern, carry different meanings. Starry black represents the depth and mystery of the night sky, while daily pairing with simple and steady styles perfectly suits a business demeanor. Starry white symbolizes purity and hope, and the star pattern gives its white color a more vibrant and timeless beauty.
Huawei's Pura 70 series resonates with artists
The Huawei Pura 70 series has surpassed traditional phone design with innovations in design elements like the wind vane design, light weaving pattern, and star pattern. It aligns closely with artistic concepts. Based on this, the Huawei Pura 70 series initiated a "super symbol art co-creation" inspired by the wind vane design and light weaving pattern, inviting artists Zhou Li, young artist Xu Ziwei, and fiber artist Yu Shijing to collaborate, integrating the artistic interpretation of the wind vane design into creations of different styles.
Moreover, this art collaboration widely solicited submissions from major universities, attracting over 25 art pieces from institutions such as the University of Lincoln in the UK, Guangzhou Academy of Fine Arts, and the Central Academy of Fine Arts, fully showcasing the artistic nature of the wind vane as a super symbol. From April 30th to May 4th, the Huawei Pura 70 series boldly landed on the Shanghai Bund, showcasing artworks by artists and outstanding student creations in the area.
Simultaneously, the three artists will make appearances on May 1st in the area and host an aesthetic salon at the Huawei flagship store (Nanjing East Road, Shanghai), sharing creative inspirations based on the wind vane design. After the event, artworks by Zhou Li and Yu Shijing will be displayed long-term at the Huawei store (Nanjing East Road, Shanghai).
The collaborative works perfectly interpret the pinnacle meeting of technology and art.
It is understood that the artist Zhou Li's collaborative work with the Huawei Pura 70 series is a mixed-media piece titled "Concerto in Layers."
Zhou Li believes that the Huawei Pura 70 series conveys a vibrant vitality, resembling the growth of plants from colors to wind vanes. Therefore, this creation incorporates the color scheme of related designs, using 8 silver, 7 different color schemes, totaling fifteen wind vanes, blending the harmony and symbiosis of nature into the modern and urban tones conveyed by these colors.
Zhou Li stated, "My creations have always revolved around the themes of urban life, humanity, and nature. This creation also aims to convey the possibility of harmonious development between nature and technology, which can be achieved through technology creations rich in humanistic spirit. I hope to showcase the perfect fusion of art and technology through my creations, aspiring for the natural beauty and technological brilliance to accompany everyone into the future."
The artwork brought by the young artist Xu Ziwei is titled "Light and Shadow Mirror World," made with materials such as LED, fishing nets, metal, and acrylic. Centered around the theme of "wind vane design," the piece utilizes the interplay of light and shadow and material fusion to present Huawei's wind vane design in a smooth and layered manner, captivating the audience with light and material effects.
"Huawei's Pura 70 series, through its technology and features, helps immigrants better adapt to new living environments and urbanization processes. With its wind vane design serving as the window of the internet eye, it provides immigrants with a platform for more social interaction and information sharing, enabling them to quickly establish social networks in the city, enhancing their sense of belonging and identity. Transmitting Huawei's wind vane design concept in this way is not only a tool for immigrants' daily lives but also a window to understanding the world," said Xu Ziwei.
Meanwhile, fiber artist Yu Shijing brings "Floral Splendor," made from materials such as stainless steel, 100% cotton, recycled fabrics, and recycled accessories. Yu Shijing believes that Huawei's Pura 70 series, with its innovative design concept, presents a groundbreaking wind vane design and light weaving patterns.
Yu Shijing said, "Huawei has always been practicing technological innovation diligently. In this collaboration, I will use wind vane design as the main element, wrapping it around a traditional hand-woven installation. At the same time, I hope to showcase the important role that technology plays in cultural heritage and preservation. The lens of the wind vane design will capture every moment of art in the future."
Peak imaging freezes eternal moments perfectly
In addition to its beautiful design, the beauty of imaging in the Huawei Pura 70 series has reached a new level. As we venture out to explore the beauty of nature during the May Day holiday, the Huawei Pura 70 series, equipped with a new generation of super-focus imaging system, can help you capture the beauty of the moment and freeze it into eternal goodness.
The new generation super telephoto imaging system's main camera features a 1/1.3-inch large sensor and the industry's largest F1.4 physical aperture, providing exceptional light intake. Paired with a high-precision slide rail guiding motor, the focusing accuracy is increased by 100%, and the stabilization angle is improved by 91%, ensuring clear details even in fast-paced capture scenarios. The telephoto camera is equipped with the industry's largest F2.1 aperture, delivering clear image quality for long-distance shots.
Combined with the XD Motion engine, it achieves the industry's fastest capture speed, becoming the new generation "king of capture speed," freezing moments at speeds of up to 300km/h instantly, capturing beautiful moments effortlessly, ensuring no regrets.
Stay connected anytime for worry-free travel
Besides beautiful scenery, crowded places are common during holidays, where the signal quality of mobile phones often deteriorates or becomes unusable. The Huawei Pura 70 series adopts the Lingxi communication technology solution, which effectively solves this issue. Through the Lingxi antenna and Lingxi AI algorithm, it maximizes the potential of communication signals. By optimizing device performance and layout, the communication experience is significantly enhanced, ensuring users always have a stable and reliable communication experience.
Not only that, the Huawei Pura 70 series also supports dual satellite communication. In situations without ground networks, it can still communicate with the outside world through both the TianTong satellite communication and the BeiDou satellite system, providing an extra layer of security in emergencies, giving users more peace of mind during their travels.
A perfect masterpiece inside and out
Overall, the Huawei Pura 70 series is not just a smartphone, but a perfect masterpiece showcasing Huawei's profound strength and innovative capabilities inside and out. From the meticulous design to the stunning camera performance, and precise fulfillment of user needs, the Huawei Pura 70 series embodies a user-centric philosophy in every aspect.
A smartphone that is held in your hands every day should bring you the beauty of the world, capturing the magnificent scenery and your loved ones around you.
The birth of the Huawei Pura 70 will also inspire more smartphone manufacturers to choose this new path of aesthetics and artistry.
