Recently, the JD Consumer and Industrial Development Research Institute released the "2024 Sleep Aid Insights Report," revealing that for most people, changing bedding and improving sleep environments are effective ways to address sleep issues. Building on this insight, and with World Sleep Day approaching, from March 18th to 22nd, JD Home Appliances and Home Furnishings, in collaboration with JD Health, are launching the 2024 JD Sleep Festival under the theme "Spring Sleep Nurturing, Tailored for Your Best Rest."
During the event, JD is conducting the "Sleep Merchant Test," offering perks such as 100,000 sleep blind boxes and 50,000 CNY worth of sleep gift packages to encourage consumers to prioritize their sleep. Additionally, JD is partnering with renowned brands like Gujia, Yaduo Planet, Zhihuashi, Xilinmen, Lin's Home, Roche, and Midea to focus on smart deep sleep, new nap positions, and other niche scenarios, offering a variety of products such as smart mattresses, spine-protecting mattresses, neck pillows, sleep aids, ambient lights, reclining sofas, fresh air conditioners, and melatonin supplements.
With trending new products, discounted bestsellers, and value-packed sets, along with services like free trials and up to 10% trade-in subsidies, JD makes it easy for you to choose your desired products! Simply open the JD app and search for "JD Sleep Festival" to access the main venue and start shopping!
Extracting 100,000 Sleep Blind Boxes: "Impoverished Families" Can Snatch a $50,000 Sleep Carp Gift Set
In order to help consumers better understand their sleep quality, JD Sleep Festival has launched the "Sleep Business Test" activity for the public. Participants can get their own sleep business score by answering questions. After forwarding the test results, they have the chance to receive a sleep blind box. Winners can fill in their contact information to bring home the grand prize. A total of 100,000 sleep blind boxes will be distributed, with the top prize being an $8,699 Lin's Home electric functional sofa. Additionally, there are high-value items such as a $4,999 Quanyou Home soft-pack double bed, a $4,899 Zhuhua Shi thickened latex mattress, as well as children's latex pillows, maternity and baby lights, snoring stoppers, eye masks, earplugs, and other small items to aid sleep. The lowest-scoring "impoverished families" in sleep business will receive a $50,000 full set sleep carp gift package. Simply enter the main venue page of the Sleep Festival to participate in the "Sleep Business Test" interaction.
Trendy New Products, Discounted Bestsellers, Value-packed Sets - Elevate Your Sleep Happiness Effortlessly
In this Sleep Festival, JD Insights have delved into the diverse sleep needs of different demographics, focusing on six major trend scenarios: Smart Deep Sleep, Comfortable and Therapeutic Sleep, Restful Sleep for All Ages, New Nap Styles, Home Relaxation, and Sleeping in Nature. We bring a plethora of products spanning smart mattresses, spine-friendly bedding, neck support pillows, sleep aid aromatherapy, ambient lighting, cozy sofas, fresh air conditioners, melatonin supplements, and more, all aimed at enhancing consumers' sleep quality. Catering to specific sleep scenarios, JD has partnered with various brands to introduce numerous premium items. JD is premiering the Gujia Home Furnishings' Deep Sleep No.1 Mattress, featuring a triple support system for precise support and extended deep sleep for users. Also, introducing the Zhuhuashi's latest product, the Genuine Leather Smart Levitating Bed Z058, which offers an immersive sleeping experience through its levitating design and intelligent features like sleep induction and wake-up, creating a tranquil sleeping space for a restful night's sleep.
Aligned with consumers' demand for cost-effective sleep aids, JD has collaborated with renowned brands to introduce the lowest prices and bundled value across the platform. For instance, items like Gujia Home Dream Mattress are discounted by 30% to a final price of 1199 CNY, while Yaduo Planet Memory Pillow is slashed by 50% to a mere 304 CNY. The original price of 7999 CNY for a Mousse Natural Latex Mattress is reduced to 4199 CNY at 52% off. Opting for sets from the same brand or cross-brand combinations not only saves money but also simplifies the purchasing process. For example, purchasing a set of Xilinmen luxury leather bed and Lightyear Plus 3.0 mattress saves 999 CNY compared to individual purchases. Similarly, pairing a Jiguang Sculpture Bluetooth Speaker Desk Lamp with a Yaduo Planet Cervical Pillow saves 130 CNY compared to buying them separately.
To ensure a worry-free upgrade to the sleep environment, JD offers services such as free trials and mattress trade-ins.
Recognizing that sleep products heavily rely on user experience, JD, in collaboration with brands like Gujia Home, Yaduo Planet, Jinkerr, Shuda, and Xilinmen, introduces a "free trial/use" service during the Sleep Festival. Consumers purchasing mattresses, computer chairs, pillow cores, and other related products can enjoy up to 100 days of no-reason return and exchange, allowing ample time for product-body adaptation. Addressing the pain point of difficult mattress disposal, JD partners with brands like Gujia Home, Xilinmen, Mousse, Jinkerr, etc., to offer a nationwide mattress "trade-in for new" service. This service not only provides up to 10% subsidy for new purchases but also offers free removal, installation, cleaning, and disposal of old mattresses during delivery, making the purchase worry-free.
The 2024 JD Sleep Festival has begun. Consumers looking to upgrade their bedding and improve their sleep environment can visit the JD app and search for "JD Sleep Festival" to access the festival venue and make purchases, unlocking the joys of "easy sleep" this spring!
