From March 28th to March 30th, the 11th China Internet Audio-Visual Conference, the highest-spec and largest-scale industry event in the national internet audio-visual field, themed "Extreme Vision, Strong Empowerment," was held in Chengdu. During the event, Huawei conducted the HarmonyOS Activation Forum for audio-visual industry innovation under the theme of "Empowering Full-Scenario Content Experiences and Distribution with Technology." The forum aimed to explore how to empower ecological partners in content creation through technological innovation in both software and hardware under the HarmonyOS ecosystem, achieving upgrades in audio-visual experiences and full-scenario audio-visual content distribution. During the sub-forums, partners such as Migu Video, Tangdou, Red Star News, and Flash News announced their cooperation with Huawei in the HarmonyOS ecosystem to jointly create new audio-visual content experiences.
Zhu Yonggang, President of Huawei Cloud & Smart Terminals, mentioned that the new value brought to the internet audio-visual industry by the HarmonyOS ecosystem is reflected in two aspects. First, leveraging the advantages of software and hardware collaboration to create more immersive and intelligent full-scenario audio-visual experiences. Second, based on the system-level AI capabilities of Huawei's PanGu Big Model, native AI capabilities will be implemented on HarmonyOS NEXT at the terminal side, further improving the efficiency of service distribution. In the future, high-quality internet audio-visual content can be intelligently distributed on various terminal devices in a timely manner, reaching a wider audience more efficiently, precisely, and personally. This will help the internet audio-visual industry generate more innovative scenarios. "The world of HarmonyOS is open, and the opportunities of HarmonyOS are shared. It's the right time to join the HarmonyOS ecosystem. Huawei hopes to join hands with more partners in the audio-visual field to build and share the HarmonyOS ecosystem, helping the audio-visual industry enter a new stage of development."
Huawei Interactive Media Legion CEO and President of Huawei Terminal Cloud Interactive Media BU, Wu Hao, mentioned that HarmonyOS provides an autonomous, secure, and reliable technological foundation for the network audiovisual industry. Huawei adheres to the concept of technology empowering art, collaborating with industry partners to jointly build open and leading technological standards. Leveraging the advantages of software and hardware collaboration, it activates the upgrade of audiovisual content experiences and full-scenario distribution. With over 3.5 billion opportunities daily to showcase high-quality content and information to users, it constructs a high-quality digital content experience in the HarmonyOS world.
Huawei Video AiMax Theater continues to elevate the ultimate home cinema experience within the HarmonyOS ecosystem. With 75-inch screens becoming the norm for home viewing, AiMax now supports HDR Vivid and Audio Vivid standards, with plans to explore applications of 8K ultra-high-definition picture quality and 120 frames per second for even greater immersion and realism. Additionally, leveraging DIBR technology, video content can be transformed from 2D to 3D, enriching the viewing experience of AiMax Theater and expanding the realm of imagination.
Throughout its journey, Huawei Video has collaborated with industry partners to jointly build open and leading technology standards, including HDR Vivid, Audio Vivid, and ChinaDRM. It's worth mentioning that the dual Vivid technology can enhance the supply capability of high-level audiovisual systems, promote the high-quality development of smart life audiovisuals, and contribute to the sustainable development of the audiovisual industry. The Secretary-General of the World Ultra HD Video Industry Alliance shared that from the application of HDR Vivid and Audio Vivid in Huawei Video's AiMax Cinema and Wanjie M9, it can be seen that Huawei has always been a major contributor and steadfast practitioner of high-quality content standards.
Huawei Video, in collaboration with partners, co-builds the AiMax PVOD Home Theater Solution across multiple dimensions including setting standards, enriching content, copyright protection, and all-scenario distribution. Addressing pain points in online movie distribution such as quality content copyright protection and transparent revenue sharing data, Huawei Video partners with HuanYu Trust based on ChinaDRM copyright protection technology. Together, they construct a comprehensive DRM (Digital Rights Management) protection solution and a third-party trusted reconciliation system, ensuring a reliable, transparent, and secure distribution environment for premium content. The General Manager of HuanYu Trust (Beijing) Technology Co., Ltd. shared that DRM is a core capability of terminal OS ecosystems, and the ChinaDRM Open Community provides full-scenario solution consulting and ecosystem services around DRM application scenarios and pain points within the HarmonyOS ecosystem. This empowers the construction of digital copyright management capabilities within the HarmonyOS ecosystem. Collaborating comprehensively with Huawei Video, content producers, distributors, and HarmonyOS terminal partners, ChinaDRM will jointly promote the healthy and sustainable development of the PVOD new model, bringing more new commercial value to the film industry.
Huawei's comprehensive media marketing matrix enhances high-quality content promotion
Leveraging the holistic value of the HarmonyOS ecosystem, Huawei continues to expand its matrix for comprehensive media distribution across various scenarios. This initiative aims to gather more new media traffic, explore additional scene experiences, and utilize the resources and capabilities of HarmonyOS to help partners enhance their operational capabilities within Huawei's channels. By facilitating the sustained growth of partners' commercial value, Huawei aims to deliver higher-quality and more immersive content and service experiences across all scenarios for end users. This effort encompasses eight traffic platforms including Game Center, Video, Music, Reading, Themes, Browser, Weather, and Cloud Space, covering various aspects of users' lives such as audiovisual entertainment and smart mobility. With round-the-clock scene penetration, there are over 3.5 billion opportunities daily to showcase high-quality content and information to users.
Huawei leverages six core advantages - full-scenario multi-terminal devices, multi-service scenarios, precise audience analysis, high-quality exposure resources, premium content, and offline activities - to create Huawei Content Promotion Solutions, boosting IP promotion and bringing high-quality content to more users.
Building on the synergy of full-scenario multi-terminal devices, IP content can freely circulate and continue playing between smartphones, car-mounted devices, smart screens, and tablets when users are logged into the same Huawei account, enabling an innovative full-scenario content experience. For multimodal IP content, Huawei Media conducts in-depth exploration, allowing it to circulate across media platforms and create multiple user touchpoints. Taking the recently popular drama "Yu Feng Xing" as an example, after finishing the series on Huawei Video, users can directly switch to Huawei Reading and Huawei Music through recommendations, listening to the theme song "Ru Chu" and immersing themselves in the novel world through delicate descriptions. Moreover, they can also encounter short videos deconstructing "Yu Feng Xing" and in-depth analytical articles about it while browsing, providing users with a comprehensive understanding of IP content and meeting diverse content consumption needs.
Additionally, Huawei fully utilizes its advantage of over 5,000 offline stores to promote premium IP content through synchronized promotion across thousands of screens. For example, through events such as AiMax film and television appreciation meetings, concerts, book clubs, and offline salons, users can experience more direct and in-depth content. By integrating online and offline marketing, Huawei's full-scenario content promotion will bring users a higher-quality, more immersive full-scenario content and service experience, embedding IP content deeply into people's hearts and promoting content conversion.
Empowering Information Flow Experience and Innovative Distribution Across All Scenarios
Within the HarmonyOS ecosystem, Huawei's information flow focuses on three main dimensions: cross-terminal distribution across all scenarios, new high-quality content experiences, and AI-empowered high-quality content creation and distribution. Huawei's information flow centers around the browser, integrating various traffic entry points including weather calendars, magazine lockscreens, smart searches, and negative one-screen experiences. Leveraging HarmonyOS distributed architecture, audio-visual multimodal technology, intent framework, large-scale content recommendation models, and cloud collaboration between software and hardware, Huawei breaks device boundaries. This enables cross-terminal distribution of content across all scenarios, allowing users to access high-quality information on devices such as speakers, headphones, car infotainment systems, PCs, smartwatches, smartphones, and smart displays. Additionally, it achieves timely and contextually relevant content distribution across all scenarios, creating differentiated information flow experiences tailored to each entry point. Notably, Huawei's browser's daily briefing is upgraded to the "All-Scenario News Listening" product, facilitating contextual distribution and becoming the preferred "news breakfast" for Huawei users.
As a key partner in the HarmonyOS ecosystem, Daily Economic News focuses on content as the core, leveraging technology as the engine, and resource integration as the means to construct a comprehensive user experience. Through native HarmonyOS applications, it aims to provide users with smoother, more efficient, and secure news services. The Chairman and Editor-in-Chief of Daily Economic News shared that in the future, they will utilize vertical domain large models and media asset libraries to reconstruct their editing and production architecture. This aims to break the siloed dissemination approach and collaborate with Huawei Information Stream to explore innovative communication methods empowered by technology, promoting a new experience of interconnected information across all scenarios.
With the HarmonyOS NEXT - Milky Way Edition developer preview now open to developers, the HarmonyOS ecosystem has entered its second phase of development. Applications across various industries are accelerating their integration with HarmonyOS. At the recent forum, eight partners including Migu Video, Tangdou, Red Star News, Yu Video, Flash News, News Bank, and IoT Treasure signed cooperation agreements with Huawei to initiate or expedite the development of native HarmonyOS applications, thus fostering the prosperity of audiovisual content within the HarmonyOS ecosystem.
As of now, the HarmonyOS ecosystem has connected over 800 million devices, with thousands of applications and services integrated into it. HarmonyOS will ignite fresh innovation and vitality in the audiovisual industry, stimulating new growth in content consumption and supporting sustainable industry development.
