Yesterday's counterintuitive price increase by Tesla left Lei Jun speechless.
Effective April 1st, the Model Y's price will increase by 5,000 CNY. Additionally, Tesla's limited-time 8,000 CNY insurance subsidy for in-stock vehicles and a paintwork discount of up to 10,000 CNY will expire on March 31st. Taking all these factors into account, the actual price adjustment for the Model Y could reach up to 23,000 CNY.
That same evening, Lei Jun took to Weibo, stating, "Incredible, I truly admire them. In the current fiercely competitive electric vehicle market, only Tesla dares to raise prices."
The reason behind Lei Jun's surprise is not hard to guess. With the launch of Xiaomi's car on the horizon, the price of the Xiaomi car has become a major topic of discussion.
Recent trending topics about pricing have undoubtedly put Xiaomi's car in the spotlight.
As automakers engage in price wars and other brands close in on Tesla, Xiaomi finds itself in a "difficult position."
Domestic Companies Continue to Lose Money
Lei Jun's comments also shed light on other important information.
He highlights the challenges and frustrations faced by domestic electric vehicle manufacturers, noting that most, aside from Tesla, are incurring significant losses.
Lei Jun also cited Tesla's financial report data, stating that Tesla sold 1.81 million units last year, almost all of which were Model 3/Y, with revenue of 96.77 billion U.S. dollars and an operating profit of 8.89 billion U.S. dollars.
But even so, Tesla's profit margin was only 9.2%, which means that even at Tesla's scale, profits are not that high.
It's true that among domestic new energy vehicle companies, only Li Auto turned around in the previous year. In 2023, the total revenue reached 123.85 billion CNY, and the net profit reached 11.81 billion CNY. This more than 10 billion CNY was not even enough for one year's research and development expenses. Moreover, Li Auto's excellent sales last year were due to its extended-range powertrain.
As for the other two pure electric vehicle companies among NIO, XPENG and Li Auto, XPENG's loss further expanded to 10.38 billion CNY in 2023, and its gross profit margin also declined to 1.5%, which was 10 percentage points lower year-on-year. Among them, the gross profit margin of automobiles was still negative (-1.6%).
NIO suffered even more losses. In 2023, its revenue was 55.618 billion CNY, and its gross profit margin dropped from 10.4% in the previous year to 5.5%. The gross profit margin of automobiles dropped from 13.7% in the previous year to 9.5%. The net loss further expanded by 43.5%, reaching 20.72 billion CNY.
As for Tesla's profitability, Lei Jun also gave some explanations. It was due to Tesla's huge scale and extremely high operational efficiency. He also cited the Model 3 as an example. The current price is 245,900 CNY. If calculated based on the gross profit margin in the financial report, a selling price of 223,000 CNY is needed to basically break even.
Lei Jun seems to be analyzing Tesla, but he has actually hinted at the price range of the Xiaomi SU7.
When mentioning the pricing of Xiaomi's automobiles, he said that many people are particularly concerned about the pricing of the Xiaomi SU7. By the way, he explained that the standard version of the Xiaomi SU7 has a configuration that far exceeds that of the Model 3, uses solid materials, and has very high procurement costs in the early stage of product launch.
"There is indeed some pressure in terms of pricing. I hope everyone can understand. But in any case, we will definitely make everyone feel that they are getting their money's worth!"
小米 SU7 的竞争对手
根据雷军的言论，SU7 的主要竞争对手之一是 Model 3。财联社早先报道称，小米 SU7 的高低配版本主要与特斯拉 Model 3 和极氪 001 对标，不仅配置类似，价格也全面对齐。
小米汽车的价格调整
报道指出，小米集团已经确定了小米汽车的定价，与去年相比，此次定价下调了 3 万至 5 万元。目前标准版的定价可能为 26.6 万元起，高配版的定位为 33.6 万元起。不过，发布会前仍有可能调整。然而，官方已否认了这一说法。
小米 SU7 的购置税
最近，新出行 CEO、前太平洋汽车网总编辑贺磊在新出行小米汽车社区爆料：“突然发现，小米 SU7 的顶配还是要交一点购置税的哦。”
Under the People's Republic of China Vehicle Purchase Tax Law, the current tax exemption for new energy passenger vehicles is capped at 30,000 CNY. Based on this, the invoice price must reach 339,000 CNY to meet the threshold for paying the purchase tax. This implies that the top-spec trim of the Xiaomi SU7 will be priced above 339,000 CNY.
While the above information has yet to be confirmed, we can speculate based on Lei Jun's remarks.
Given that the Tesla Model 3 is priced at 245,900 CNY, and considering Xiaomi's claims that the "Xiaomi SU7's standard version is vastly superior in terms of configuration to the Model 3" and that "there is indeed some pricing pressure," it is reasonable to infer that the starting price of the Xiaomi SU7 is likely to approach or slightly exceed this figure.
In a recent livestream, Li Bin shared valuable information:
This suggests that:
