On March 14, 2024, the China Household Appliances and Consumer Electronics Expo (AWE 2024) opened grandly. As one of the world's top three exhibitions for household appliances and consumer electronics, AWE attracts numerous leading technology companies from both domestic and international arenas every year. AWE 2024 focuses on showcasing intelligent technologies, presenting remarkable cutting-edge innovations to global users, and painting a panoramic picture of the future smart life.
As a global leader in smart terminal technology, TCL Industries showcased several breakthrough innovations at AWE 2024, pushing the boundaries of the industry. These include technologies such as full-domain halo control, "super cylinder" hardware technology, 0.1cm ultra-thin embedding technology, and true 3D facial recognition. Additionally, TCL presented a comprehensive lineup of products across various categories, including televisions, washing machines, refrigerators, air conditioners, smart door locks, eye-care tablets, AR glasses, smart commercial displays, high-end professional monitors, soundbars, and one-stop smart energy solutions.
Venturing into Uncharted Technological Territory: Crafting a Comprehensive Technological Catalyst
With years of profound expertise in display technology, TCL Corporation continually pushes the boundaries of the industry. Fearlessly venturing into the pinnacle of Mini LED image quality, TCL has unveiled its latest breakthrough in Mini LED display technology: TCL Global Halo Control Technology. This groundbreaking innovation leverages cutting-edge proprietary lens technology, high-efficiency light-emitting chips, micro-level optical design, backlight response algorithms, and ultra-high native contrast screens to achieve precise control across the entire Mini LED imaging chain. Renowned in the industry as the "Terminator of Mini LED Halos," this technology successfully tackles the longstanding issue of halos in the television industry, further enhancing the viewing experience for users.
In the realm of washing machines, TCL boldly ventures into uncharted territory with its groundbreaking laundry technology, unveiling the world's first washer equipped with "Super Drum" hardware technology. Featuring the industry's largest 540mm super-sized drum diameter, it achieves a remarkable 1.2 industry-leading washing ratio, ensuring that clothes come out as good as new inside and out, with comprehensive cleaning results. Meanwhile, in the refrigerator sector, TCL ventures into the realm of ultra-thin embedded technology, pioneering innovation through multidimensional technological routes. The Ultra-Thin Zero-Embedded series of refrigerators achieves industry-leading 0.1cm seamless embedding, seamlessly fitting into cabinets without any gaps on either side, eliminating the need for cleaning, and featuring 90º right-angle door opening, allowing easy access even when tightly against a wall.
In the smart door lock field, TCL boldly explores the territory of AI+3D facial recognition technology. With the latest true 3D facial recognition technology, smart door locks are ushered into a new era. Equipped with AI self-evolving facial algorithms, this technology boasts a recognition success rate twice as high as the industry standard, significantly enhancing the security of door locks.
A plethora of innovative products made a grand appearance, laying the foundation for a comprehensive smart IoT ecosystem.
At AWE 2024, TCL continues to expand its comprehensive smart IoT ecosystem, presenting a variety of innovative products to create a more intelligent, convenient, and comfortable lifestyle for users.
As a leader in large-screen high-end televisions and Mini LED display technology, TCL showcased its flagship products—the 98-inch and 85-inch TCL X11H Luminary QD-Mini LED TVs, hailed as the "2024 Quality Ceiling". Among the hundred-inch mass-produced machines, it stands as the world's only QD-Mini LED TV with ten thousand partitioning zones, officially leading the industry into the era of ten thousand partitioning zones. Equipped with industry-leading 6500nits peak brightness, it delivers unprecedented cinematic-grade images for users to enjoy. Additionally, the X11H is equipped with TCL's Full-Area Halo Control technology and independently developed TSR dedicated image quality chip. Leveraging industry-leading AI capabilities, it enhances the picture quality of Mini LED TVs in multiple dimensions, making every image clearer, more natural, and more in line with human vision.
At the exhibition, the showstopper was the 163-inch X11H Max Micro LED behemoth TV by TCL, boasting cutting-edge Micro LED display technology. With over 24.88 million inorganic self-luminous chips, it achieves pixel-level precise light control. Paired with a 6.2.2+7.1.4 ultra-multichannel sound system, it flawlessly reproduces cinema-grade immersive audio, allowing users to indulge in a theater-like entertainment experience at home. Additionally, TCL unveiled the 115-inch QD-Mini LED TV, touted as the world's largest. Breaking through the industry's size limitations for Mini LED TVs, it utilizes advanced 11th generation display panel manufacturing processes, elevating the home viewing experience to new heights.
To enhance audiovisual and gaming experiences, TCL collaborated with Dolby Laboratories to introduce Dolby Vision and Dolby Atmos immersive audiovisual experiences, offering vivid imagery and multidimensional soundscapes for a diverse entertainment experience. Simultaneously, the deep integration with Xbox gaming content ensures low-latency, smoother gaming visuals for players.
In the realm of smart homes, the world's first "Super Drum" washing machine leverages cutting-edge hardware technology to achieve an industry-leading 1.2 cleaning ratio, delivering consumers a new pinnacle in clothing cleanliness. With an industry-leading drum diameter of 540mm, innovative fish fin-shaped lifters doubling to six, and combined with ocean wave patterns, it achieves a breakthrough in washing effectiveness while simultaneously being gentler on clothes, ensuring comprehensive garment care.
The TCL French Door Refrigerator takes home aesthetics and lifestyle convenience as its starting point, achieving industry-leading 0.1cm seamless embedding. With its 580mm ultra-thin body, it seamlessly integrates into various types of cabinets. Inside the refrigerator, there are 19 finely divided zones and spacious large freezer drawers, making it easy to store and access food ingredients. In terms of preservation technology, the refrigeration area adopts molecular preservation technology, while the freezing area utilizes the "industry-leading" -40℃ crystalline film locking freshness technology, comprehensively safeguarding the health of the whole family's diet.
Introducing the TCL Little Blue Wing P7 fresh air conditioner featuring the all-new Little Blue Wing Black Technology Pro. With a minimum noise level of just 16 decibels and equipped with a HEPA filter for quadruple purification, it effectively ensures indoor air quality. When users activate the fresh air mode, they can wake up without any odors, dry mouth, or dizziness. Moreover, this product utilizes an ultra-efficient AI big data model algorithm to intelligently adjust operating frequencies, effortlessly achieving high efficiency and energy savings. Additionally, with its offline voice function, it offers users a comprehensive smart experience that understands your health, energy-saving needs, and usage habits.
TCL's smart door locks, the Lingmou Xiaojingang 9 Series and 10 Series, made their debut at AWE 2024. These products feature cutting-edge LingSpeed True 3D facial recognition technology and AI self-evolving facial algorithms, boasting a recognition pass rate twice that of the industry standard. This significantly enhances the convenience and security of door lock usage. Additionally, they are equipped with the industry's first AI dual-camera distributed peephole, enabling multi-screen linkage so users can engage in seamless video conversations both indoors and outdoors.
In the realm of communications, TCL Industries unveiled the latest upgrade of its future paper 3.0 technology with the NXTPAPER 14 Pro, showcasing a comprehensive display of eye-protection technology. This tablet features a 14-inch 2.8K 120Hz high-refresh screen and quad speakers, providing a seamlessly immersive experience. Utilizing circular polarization technology to mimic the natural light propagation path, it delivers a reading experience close to natural light. Additionally, integrated with DC dimming technology, it offers a flicker-free eye-protection viewing experience. Notably, this product has received the Low Blue Light Eye Protection certification from Germany's TÜV Rheinland laboratory.
Under the TCL umbrella, Lebird Innovation, driven by technological advancements, has revolutionized the AR landscape with a lineup of cutting-edge products. Among these, the Lebird X2 stands out as the industry's first publicly announced and mass-produced binocular full-color MicroLED AR glasses. Packed with features like true wireless connectivity, high transparency, high brightness, and 3D full-color display, the X2 also offers AI-powered big models, AR translation, spatial navigation, and first-person perspective image creation, delivering a rich, authentic AR experience for users.
Simultaneously, the Lebird Air 2 cinema glasses, boasting flagship-level display performance, weigh in at just 76g for enhanced comfort during wear. They embody the essence of being lightweight, stylish, and entertaining, truly setting a new standard in AR eyewear.
At the exhibition, Leilong showcased its first flagship Mini LED TV product, the Crane 7 24, with a peak brightness of up to 2200nits, displaying movie details vividly. Paired with the flexible Desktop·Chase Edition design, it caters to the personalized needs of each family member. Leilong's new Geek Mini LED monitors U9, Q8, and U8 series also made their debut at the exhibition. The U9 monitor, equipped with Huaxing's HVA technology, 8K ultra-wide screen, and 1000R curvature, enhances users' gaming and viewing immersion. The Q8 and U8 series, using the same Mini LED display technology as the Crane 7 24 TV, support various connectivity options, meeting diverse user connection needs.
TCL's QD-Mini LED high-end professional monitor R8 series boasts top-notch industry certifications including HDR, Pantone professional color certification, and Rheinland certification. With a peak brightness of 1600nits, over 1100 backlight zones, and 97% DCI-P3 color gamut, it not only provides a thrilling experience for professional gamers but also delivers precise color, detail, and layering display effects for seasoned designers.
For office and commercial scenarios, TCL showcased the M series office smart screens and P30 series digital signage. The M series is designed specifically for offices, featuring TCL Huaxing's exclusive commercial display screens, with outstanding features such as 4K HD display, wide color gamut, and brightness uniformity. Additionally, it supports various wireless screen casting methods, making office work more efficient and effortless. The P30 series, tailored for commercial environments, features anti-glare design to ensure clear visibility of information in any environment, as well as support for remote monitoring and real-time publishing.
TCL's 7.1.4 channel home theater Q85H utilizes Ray·Danz physical acoustics design developed in collaboration with the Belgian Acoustic Lab, providing users with a wider sound field experience. Coupled with TCL TV's numerous audio-visual technologies, it delivers a more immersive surround sound experience, allowing users to enjoy professional-grade audio without leaving home.
Furthermore, TCL Photovoltaic Technology presented industrial and household distributed photovoltaic solutions to a global audience. In the industrial sector, TCL Photovoltaic Technology offers comprehensive digitalized distributed photovoltaic solutions and customized financing services, assisting owners in achieving green energy conversion and accelerating corporate green energy targets. In the domestic distributed photovoltaic sector, TCL Photovoltaic Technology's diverse products meet the needs of various household types, ensuring waterproofing of buildings and continuous protection of users' returns, thus contributing to rural revitalization efforts.
In addition to its cutting-edge technology and innovative products being enthusiastically embraced by on-site consumers, TCL, as the official partner of the League of Legends Professional League (LPL), also hosted multiple "League of Legends eSports Fan Matches" at the exhibition area. They invited LPL professional player ALE (Hu Jiale) to make a surprise appearance during the exhibition period, engaging in passionate matches with fans, showcasing the hardcore charm of Chinese eSports.
Pioneering Technological Innovation for Global Leadership
For years, TCL Industries has remained steadfast in its commitment to driving technological innovation and exploring cutting-edge advancements. With 24 research and development centers and 20 manufacturing facilities worldwide, TCL has built a robust foundation for innovation. Leveraging its vertically integrated supply chain and exceptional products and services, TCL has earned global recognition among consumers.
In 2023, TCL maintained its position as a global leader in the TV market, capturing a shipment market share of 12.5% and ranking among the top two globally. Notably, TCL's 98-inch TV claimed the top spot in global shipments, while its Quantum Dot TV and Mini LED TV topped the charts in China for both retail volume and revenue. Furthermore, TCL's air conditioning units secured a spot among the top four globally in terms of shipments. Additionally, in 2022-2023, Thunderbird Innovation held the leading position in China's online consumer AR glasses market for two consecutive years.
Looking ahead, TCL Industries remains committed to its pioneering spirit, daring to explore uncharted technological territories. Embracing the challenges and opportunities of globalization, TCL will continue to invest in independent research and development, accelerating its presence and innovation in the smart terminal field. By leading with technology, TCL aims to drive industry innovation and share the promise of a smarter future with users worldwide.
