Recently, Tapjoy, the offerwall solution under Unity, exclusively unveiled a new ad product called "Daily Rewards." The initiative aims to empower advertisers to further expand their user acquisition through offerwalls and enhance advertising effectiveness.
The Points Wall, as an incentivized advertising format, attracts a high-quality and loyal user base, favored by advertisers for its high Return on Advertising Spend (ROAS), making it a crucial channel for user acquisition.
Tapjoy's latest Daily Reward ad campaign on the Points Wall rewards users for completing each individual task, such as passing a level or winning a battle. As users progress in the game, they earn more rewards, incentivizing daily revisits.
The daily reward mechanism maintains precision based on an event optimization model, not only boosting user engagement and enhancing player loyalty but also creating sustained long-term value for advertisers. It's particularly suitable for users who enjoy short-term tasks and seek frequent rewards.
Its advantages include:
Tapjoy's Daily Reward also brings long-term value to app developers and publishers monetizing through the Points Wall, converting players interested in frequent rewards. Data shows that apps using the Daily Reward Points Wall ad during testing saw an average 6% increase in conversion rates for tasks on any given day.
