Today, on April 22nd, Taobao's 88VIP program announced a significant upgrade to its membership benefits—unlimited returns with free shipping.
Before the upgrade, 88VIP members could enjoy 6 vouchers of 5 yuan each for returns per month.
After the upgrade, 88VIP members can receive a maximum subsidy of 25 yuan for return shipping per order, with no limit on the number of returns. This subsidy can be stacked with shipping insurance and is applicable for doorstep pickups.
Currently, when 88VIP members open the Taobao app and enter the 88VIP interface, they will see a pop-up window showcasing the newly added membership benefits.
The launch of this service undoubtedly brings great convenience to 88VIP members. Consumers no longer need to worry about bearing extra shipping costs when purchasing goods, especially if they are dissatisfied with the product or encounter quality issues.
Moreover, in the fiercely competitive e-commerce market, Taobao's introduction of this new service not only meets consumer demands but also enhances its own competitiveness.
Data indicates that in 2023, the number of 88VIP members saw a significant increase, surpassing 32 million in total.
