In recent years, the rise of short videos, led by platforms like TikTok, has made watching these clips a daily activity for many, even causing some to become addicted.
Recently, the China Youth Daily Social Survey Center, in collaboration with Questionnaire.com, conducted a survey. The findings are somewhat unsettling.
According to a survey conducted on 1557 respondents, 87.7% expressed a preference for watching short videos. Among those who enjoy watching short videos, 34.6% indicated a strong preference.
Interactive analysis revealed that the younger the age group, the higher the proportion of individuals who enjoy watching short videos.
Breaking it down further, post-2000s generation (91.8%) showed the highest preference for short videos, followed by the post-1990s generation (89.5%), post-1980s generation (82.1%), and post-1970s generation (73.1%). Additionally, 31.2% of respondents reported spending less than 1 hour daily watching short videos, while 58.8% spent over 1 hour, with 11.3% spending more than 3 hours.
Some interviewees expressed that they feel somewhat overly reliant on short videos now, losing interest in watching TV or flipping through books, noting, "Sometimes I can scroll from morning till night, feeling all foggy and dazed."
In the survey, 69.4% of participants felt that the issue of excessive short video consumption was severe, with 16.6% describing it as extremely serious. Specifically, the phenomenon was more pronounced among the post-2000s generation (73.7%), followed by the post-90s (72.7%).
Experts say that consuming short videos in a reasonable and moderate way is crucial, emphasizing that it's up to the users themselves to have the willpower. Prolonged immersion can impact physical health, reduce communication with family members, interfere with students' learning, delay work for professionals, and even cause one's life to lose direction.
For children and teenagers, it's especially important to plan their short video consumption time wisely each day.
There are also recommendations from experts for the establishment of a mechanism to prevent minors from becoming addicted to short videos, similar to the approach taken with underage gaming.
