The new generation of audio profiles and the ever-expanding Super X-Fi ecosystem go beyond traditional audio boundaries, delivering captivating immersive soundscapes.
China—May 9, 2024—Leveraging the award-winning Super X-Fi headphone holography technology, Creative Technology (China) Limited (referred to as Creative) is set to unveil the all-new Super X-Fi Gen 4 audio profile. This latest version boasts significant enhancements in dynamic range, clarity, and spatial awareness. Gen 4 not only raises the bar but also redefines the standard for immersive audio experiences. With the latest updates, users can enjoy a wider dynamic range, richer, more detailed audio reproduction, enhanced clarity for crystal-clear sound, capturing every subtle nuance, and precise spatial awareness offering a broader, more realistic soundstage.
The Super X-Fi technology recreates an immersive soundstage akin to high-end surround sound systems within headphones, elevating users' audio experiences and further personalizing them through the power of Artificial Intelligence (AI), providing an incredibly natural auditory experience. Since its debut at CES in 2019, users and critics have been impressed by the lifelike personalized audio tailored to individual anatomical features. From being immersed in the heart-pounding action of blockbusters to feeling the raw energy of a live concert, and delving into captivating gaming worlds, Super X-Fi presents it all with astonishing detail and precision.
Super X-Fi for Speakers
Initially designed for headphones, Super X-Fi's personalized spatial holography experience has taken personal audio to new heights. Now, this innovative technology is set to revolutionize speaker systems, transforming home entertainment. The introduction of Super X-Fi for speakers effortlessly turns any living space into a vibrant music hall or theater, delivering captivating realism and deep resonance with every note, beat, and sound. Users can expect an immersive listening journey, mirroring the satisfaction long enjoyed by Super X-Fi headphone users.
Super X-Fi Gen 4 is set to launch globally in June 2024, with users simply needing to configure and download the new profiles through the SXFI app.
Expanding the Super X-Fi Ecosystem
In the near future, Creative will unveil products integrating Super X-Fi technology, covering True Wireless (TWS) earbuds, high-end headphones, and speakers. This expansion will allow users to seamlessly access the world of Super X-Fi on their favorite streaming platforms like Netflix, YouTube, and Spotify, even on compact earbuds and speakers—a groundbreaking feat for Super X-Fi technology.
"Our user community has played a crucial role in shaping Super X-Fi, providing valuable insights and data to refine our AI engine. With Super X-Fi Gen 4, we take a step further, offering a more immersive listening experience, breaking free from mundane audio limitations. Additionally, we are excited to announce the integration of Super X-Fi technology across our product line, enabling users to access spatial audio seamlessly wherever they are," said Mr. Lee Teck Chuan, the inventor of Super X-Fi and Chief Technology Officer at Creative Technology.
For more information on Super X-Fi technology and products, please visit https://cn.creative.com/sxfitech/.
About Creative
Creative is a global leader in digital entertainment products. Known for its Sound Blaster® sound cards that drove the multimedia revolution, amassing a user base of 400 million, Creative advances digital entertainment with cutting-edge audio solutions, including premium wireless speakers, wireless headphones, powerful audiophile-grade digital amplifiers, and next-generation home theater systems. In response to the new era of mobile connectivity, Creative continues to reshape Sound Blaster with its groundbreaking Sound Blaster Roar series and USB audio products like the Sound Blaster X7, connecting the worlds of computers, smartphones, and tablets.
In 2016, Creative introduced the X-Fi Sonic Carrier: a new concept for high-definition audio and video transmission for home entertainment. This technology marvel, dubbed the "Sound of Gods," represents the future of the audio realm.
In 2018, Creative unveiled a game-changing headphone technology called Super X-Fi Headphone Holography. This technology utilizes computational audio to replicate the auditory experience of high-end multi-speaker systems found in professional studios and delivers the same expansive experience within headphones—complete with the original depth, detail, realism, and spatial sense. Super X-Fi further employs artificial intelligence to calculate a personalized audio profile based on individual anthropometric measurements. Super X-Fi has garnered numerous accolades worldwide, including an unprecedented 23 awards at CES 2019-2020.
