Bright and early on March 25th, Xiaomi's SU7 kicked off static appreciation events simultaneously in 29 cities across the country, drawing crowds of potential users to check it out. Alongside, the Xiaomi Car App made its debut on Apple's AppStore, becoming readily available for iPhone users to download and explore.
So, what's the Xiaomi Car App all about?
First off, the app seamlessly integrates with your Xiaomi account, eliminating the need for most users to sign up for a new account—just log in and you're good to go. Given Xiaomi's vast presence in the smart hardware market, it's rare to find someone eyeing the SU7 who doesn't already have a Xiaomi account.
Linking your Xiaomi account unlocks another major benefit: achieving a fully integrated ecosystem across individuals, vehicles, and homes. This integration is, after all, one of the core selling points and advantages of Xiaomi cars. The seamless fusion of car systems, smartphones, smart devices, and smart home technology truly realizes a comprehensive intelligent experience upon entering the vehicle.
Additionally, the current layout of the Xiaomi Car App is relatively straightforward and clean, divided into four main sections: purchasing a car, community, store, and my account.
Buying a car takes the top spot, allowing direct communication with the corresponding Xiaomi auto sales consultant, followed by a page detailing the core specs of the Xiaomi SU7. This includes its ultra-low drag sports sedan appearance, the 8295 smart cockpit, Xiaomi's proprietary intelligent driving system, high-performance mechanical integrity, and the top-tier 800V tri-electric system, among others.
The community page is undoubtedly the most active section at present. Here, newcomers can find detailed articles interpreting the various advantages of the Xiaomi SU7 provided by the official sources, enabling comprehensive and in-depth technical understanding. Additionally, Xiaomi allows users to post, facilitating mutual communication and the sharing of evaluations and opinions on the SU7 among users.
The storefront page is divided into two main sections: "Car Accessories" and "Lifestyle." Currently, the corresponding content is hidden. As expected, after the official launch of the new car on the 28th, various official car accessories for the Xiaomi SU7, as well as ecosystem-related products, will be available for purchase immediately.
For example, previously demonstrated by Lei Jun at the tech conference were car console expansion docks, phone mounts, rear seat tablet holders, smart fragrance diffusers, smart camping lights, and more. The Xiaomi SU7 is designed with multiple expansion interfaces throughout the vehicle and is completely open to third-party manufacturers. In the future, more and more smart ecosystem hardware will be available for integration into the car.
My webpage is relatively simple, featuring home charging piles, orders, points, coupons, and a badge system to showcase personal achievements.
Overall, the design of the Xiaomi Car App is sleek, with well-organized functionalities. Even novice users can quickly grasp detailed product information.
Currently, the car control page is not visible. However, based on the App's introduction page, the layout of the car control page appears quite exquisite, with a separate refrigerator control feature. It seems that although the Xiaomi SU7 is positioned as a pure electric coupe, it supports installing a car-mounted refrigerator.
The Xiaomi patent diagram shows that the car refrigerator is integrated into the bottom of the Xiaomi SU7 central armrest, which can be easily opened by pulling it from the rear seat. It features a special handle design that allows users to conveniently place their smartphones and other items during daily use. The refrigerator operates on the principle of a compressor, offering a wider cooling and heating range compared to semiconductor refrigeration, thus providing higher efficiency and capable of achieving below-freezing temperatures for making ice, all in one solution.
Of course, it's still unclear whether the Xiaomi SU7 will come standard with a car refrigerator, or if it'll be offered as an optional accessory for an additional purchase through their online store. At the static appreciation event, we also had a chat with the Xiaomi car sales team. As Xiaomi's first model and a project that Lei has poured three years of effort into, the Xiaomi SU7 carries a lot of expectations. Its popularity and online traffic have already peaked, making price and delivery the final points of concern for everyone. The price will only be revealed at the launch event on the 28th. As for delivery, the sales team indicated that Xiaomi will prioritize production based on the order in which purchases are locked in. This means customers must place their orders and lock them in on the evening of the launch event to enter the production phase. At the same time, the sales team is also concerned about the potentially long wait times for customers to receive their cars. After all, as the first model from Xiaomi and given its high popularity, it's inevitable that factory capacity won't keep up. Early media reports suggested that about 4,000 units of the first batch would be available in April, with an annual production capacity of about 70,000 units. This means that if customers lock in their orders late, they might have to wait at least a month or two to get their car.
So, if you guys decide to go for the Xiaomi SU7, I'd recommend placing and confirming your orders right on the night of the launch event.
