On April 17th, Hisense held the "AI Better Life" Hisense TV E8 series new product launch event, introducing the new displays 27G6K Pro, 27G7K Pro, 34G6K Pro, and the TV E8N series.
The all-new E8N series fully enters the era of AI computing picture quality, with breakthroughs in four aspects: sense, core, light, and screen. The picture quality steadily improves, reaching the pinnacle of picture quality in 2024; the 27G6K Pro, 27G7K Pro, 34G6K Pro focus on the gaming field with extremely high requirements for visual and auditory experience. Leveraging the advantages of high refresh rates and instant response, they provide gamers with an immersive gaming experience.
Source: Hisense
The Hisense TV E8N series includes three models: E8N, E8N Pro, and E8N Ultra. The 85-inch version of E8N is priced at 10,999 yuan, while the 100-inch version is priced at 19,999 yuan. During the initial launch period, discounts are available, with actual prices at 9,999 yuan and 18,999 yuan respectively. The E8N Pro series offers new models in 65, 75, 85, and 100-inch versions, priced at 7,099 yuan, 9,499 yuan, 12,999 yuan, and 22,999 yuan respectively for the introductory period. The new E8N Ultra series is priced at 11,999 yuan for the 75-inch version and 16,999 yuan for the 85-inch version.
Image Source: Hisense
Hisense's self-developed XinCore AI image quality chip Pro is equipped with AI super-resolution large model, depth of field large model, color large model, and motion large model for different scenes, allowing the image quality to be further rendered on the original basis.
Image Source: Hisense
In terms of specific configurations, the all-new E8N series fully leverages cutting-edge technology. According to official sources, the E8N series is equipped with the Hi Light optical system, boasting four "bests" in its configuration: the highest color gamut of 90% BT.2020 among LCD TVs, the highest brightness of XDR Pro 5000 nits at the same price point, the highest partition of 5376-zone light field fusion Mini LED at the same price point, and the highest precision control of 1:1 point-by-point light control.
Combined with the industry's first dual-LCD architecture for ultra-low anti-black obsidian screen Pro and Hi-Sound scene sound quality, it not only perfectly presents the game scenes full of Oriental aesthetics in the partner game "Black Myth: Wukong", but also caters to various lifestyle scenes such as watching movies, sports, home decoration, and gaming.
Considering the official demonstration effects, personally, I feel that the Hisense TV E8N series still offers quite high cost-effectiveness among Mini LED TVs at the same price point.
In addition to televisions, Hisense also introduced three monitor products at this new product launch event. Among them, the 27G7K Pro is the official cooperative monitor of "Black Myth: Wukong". Its turbo dynamic light ring, once lit up, caught the attention of tech enthusiasts. Who could resist the gaming atmosphere brought by RGB lighting? Moreover, the 27G7K Pro features a 160Hz refresh rate, 1ms (GTG) response time, and UHD 4K display technology. Its esports attributes are instantly maximized. Let's not even talk about the technology for now, at least the hardware is unbeatable.
Source: Hisense
The other two monitors, 27G6K Pro and 34G6K Pro, are designed for FPS gamers and immersive audio-visual players respectively. They feature highlights such as a 240Hz ultra-high refresh rate, 3440x1440 large screen with a 1000R golden curvature, and stereo speakers.
As for the prices, the 27G7K Pro is priced at 3699 yuan for its initial release, with the first 200 units to be shipped within a week. The standard version of the 27G6K is priced at 1299 yuan, while the 27G6K Pro is initially priced at 1599 yuan. The 34G6K Pro is available at an initial price of 1499 yuan.
Source: Hisense
In recent years, technological innovation has been a key factor in Hisense TVs standing out in the industry. At CES 2024 and CITE 2024, Hisense showcased numerous cutting-edge technological achievements, including the award-winning Hisense ULED X series flagship TV product, the 110UX, and heavyweight new products like the self-developed Star Sea Grand Model.
Technological innovation has laid the foundation for breakthrough sales. According to data released by the authoritative market research firm Omdia, Hisense TV shipments reached 26.11 million units globally in 2023, ranking second globally with a year-on-year growth of 6.4%. Hisense has been the fastest-growing brand among the global top five brands for two consecutive years, and it is the only brand among the top five to maintain continuous growth for six years.
Looking forward, it is hoped that more brands in the TV industry will focus on innovation like Hisense, bringing consumers more high-quality products that combine performance and value for money.
