Recently, the China Banking and Insurance Regulatory Commission launched the inaugural "Inclusive Finance Promotion Month" under the theme of "Universalizing Financial Services, Benefiting Thousands of Enterprises and Households". Various financial institutions and enterprises have actively engaged in practical actions and organized on-the-ground initiatives. As a new digital insurance company, JD-Ant Financial Property Insurance has actively leveraged its strengths by stepping into communities, commercial districts, and various business outlets. They have organized specialized training for JD delivery personnel and ecosystem partners and combined it with online channels to conduct comprehensive promotion, reaching hundreds of thousands of small and medium-sized merchants and millions of community residents. This effort aims to bring inclusive financial service policies and products to a broader range of consumers, thus enhancing the essence of inclusive finance initiatives.
Spreading positive financial energy and building a robust security firewall are paramount. The "Inclusive Finance Promotion Month" initiative aims to support the development of small and micro-enterprises, private enterprises, and individual businesses, enhancing their sense of access, happiness, and security regarding inclusive financial services. During this promotion month, JD-Ant Financial has fully utilized its network coverage advantages to conduct direct promotion activities in key areas such as Beijing, Shanghai, Guangzhou, Shenzhen, and Chongqing. These activities have reached over 100 communities. Additionally, JD-Ant Financial has collaborated with downstream partners to set up promotional booths covering key urban commercial areas and posted posters at locations with high foot traffic, such as vehicle maintenance stations, to promote financial inclusion policies, advantages, and specific case experiences in a multidimensional manner.
Within the JD ecosystem, JD-Ant Financial has actively utilized its platform advantages to conduct policy promotion targeting 500,000 JD delivery personnel and hundreds of thousands of small and medium-sized ecosystem partners. They have created teaching materials and conducted online training to enhance financial knowledge within the ecosystem network, allowing them to feel the support and security provided by insurance. JD-Ant Financial has also conducted needs surveys among the aforementioned personnel and merchants to lay the foundation for further product structure improvements and to introduce preferential protection schemes tailored to different demographics. Outside the ecosystem, JD-Ant Financial has proactively engaged with organizations such as the Yizhuang Enterprise Association to conduct surveys on the demand for inclusive insurance services among affiliated enterprises, effectively expanding the coverage of inclusive insurance services.
Using insurance to support the real economy and continuously developing inclusive insurance products to help enterprises and individuals mitigate risks has always been one of JD-Ant Financial's key focuses. In the e-commerce field, JD-Ant Financial has not only provided freight insurance services but also introduced innovative products such as shop deposit insurance for merchants and order cancellation insurance, relieving financial pressure and enhancing efficiency for merchants. Based on risk data analysis and calculations during operations, JD-Ant Financial has also tailored protection plans for groups such as couriers and delivery personnel, ensuring a balance between coverage content, coverage limits, and purchasing costs, effectively safeguarding the interests of new urban residents, implementing national financial inclusion policies, and facilitating the penetration of financial benefits to the grassroots level.
As a company with a strong sense of social responsibility, JD-Ant Financial Property Insurance upholds a "customer-centric" service philosophy. While safeguarding the safety of customers' lives and property, it actively fulfills its responsibilities in consumer education and promotion, focusing on making finance accessible, beneficial, and convenient for the people. With practical actions, JD-Ant Financial aims to uphold the legitimate rights and interests of financial consumers. In the future, JD-Ant Financial will continue to provide consumers with safer and more reassuring products and more convenient and efficient services, escorting consumers towards a better life.
