In recent years, the mobile gaming industry has flourished, with more and more gaming companies realizing that their products can serve not only as entertainment tools but also as channels for education and public welfare. They can help cultivate healthy gaming habits among players and build safe and green gaming environments. This is especially crucial for underage players. Against this backdrop, "Egg Party," a nationally originated theme park game under NetEase, has emerged as a shining example of actively fulfilling social responsibility.
The vast UGC ecosystem has garnered "Egg Party" recognition from 500 million users, thanks in part to its powerful built-in editor functionality. Within the realm of "Egg Party," players can explore a plethora of positively themed maps, spanning various dimensions such as traditional culture, patriotism, environmental conservation, and humanitarianism.
Official efforts not only vigorously endorse these maps to guide players towards positive values but also initiate a variety of colorful activities, further fueling a trend of collaborative creation. For instance, in June last year, "Egg Party" collaborated with the Guangzhou Academy of Fine Arts to launch a "Regional Culture" creative competition, fostering cultural confidence among minors.
In addition to actively promoting positive energy online, "Egg Party" has never ceased its philanthropic efforts offline. In the realm of rural revitalization, "Egg Party" collaborated with the China Siyuan Project Foundation and Energy China to donate a total of 80 solar street lights to Shuitian Township, Mengzi City, Yunnan Province. This initiative not only improved the living environment for local villagers but also injected new momentum and hope into rural revitalization efforts.
Additionally, "Egg Party" has collaborated with the China Welfare Foundation to launch the "Library of Love" project in rural areas of Guizhou. By donating books and establishing libraries, it provides more learning resources and opportunities for children in impoverished areas, helping them break out of poverty and pursue their dreams.
And this year, "Eggie Party" has designated March as the "Eggie Guardian Month." Now that the "Eggie Guardian Month" event has successfully concluded, looking back over the past month, "Eggie Party" not only launched the exclusive "Safety with Me" activity section but also collaborated with nine authoritative organizations to establish the "Eggie Guardian Alliance," intensifying anti-fraud efforts.
The game "Egg Party" also features a plethora of user-generated content maps centered around anti-fraud themes, providing players with more knowledge and tools to combat fraud. Additionally, the "Egg Guardian Month" coincides with the annual Arbor Day, during which the game hosts the "Hello Tree Spirit" themed event, calling on minors to pay attention to environmental protection and actively engage in environmental public welfare activities.
"Pocket Egg Party" not only strives to convey positive energy in the game, but also fulfills its responsibilities and obligations in the field of social welfare, providing young players with a healthy, positive, and beneficial gaming environment. Although "Egg Guardian Month" has passed, we also look forward to more surprises from "Pocket Egg Party" next March.
