With the rise of outdoor activities, fishing has gradually entered the public eye. To expand the content ecosystem of live broadcasts, JD Procurement charters a boat and sails for 22 hours, arriving in the waters of the Xisha Islands in the South China Sea on April 17th, kicking off the "JD Procurement Takes You to Sea" themed live broadcast event. On the evening of April 18th from 18:00 to 01:00, the finale of the "Take You to Sea" live broadcast will appear in the JD Fashion & Beauty Procurement live room. Watch JD Procurement brave the waves and catch big fish, participate in online quizzes for great prizes, enjoy $1 flash sales, and join the heavyweight lottery for a chance to win a hundred-pound deep-sea fish, immersing yourself deeply in the joy of going to sea.
At the live broadcast on April 17th, the impressive performances of various talents like "Liu Zhiqiang catching two houses by fishing," "turning hobbies into careers," and "Jiajia's little cousin persistently playing the iron plate despite red hands" drew admiration from netizens. Exciting moments such as fishing, auctioning catches, captain's banquet, and expert-led fishery knowledge sessions also received widespread praise. Attendees commended the fresh and engaging format of the livestream, which significantly enhanced user engagement. Moreover, attendees had the opportunity to enjoy substantial discounts on popular fishing equipment at the event venue.
In appreciation of the vast consumer base, JD Procurement also offered welfare activities such as 1 RMB flash sales and quiz giveaways to viewers of the livestream. Additionally, lucky draws were held to give away premium fishing gear like the Guangweilong Yun 3 and Jiadioni fishing rods. Notably, JD Logistics' professional cold chain transportation team accompanied the ship, promptly freezing the freshly caught seafood for delivery to consumers within 48 to 72 hours upon reaching shore. This ensured that everyone could savor the "delicious taste" of the South China Sea at the earliest opportunity.
Open the JD app and search for "Chuhaila" to explore the live broadcast venue for deep sea fishing and enjoy a 20% discount on top fishing gear. Tune into the live stream to witness rare deep-sea fish in the South China Sea, learn fishing tips from seasoned anglers, and feast your eyes on the breathtaking scenery of the Xisha Islands. Join the outdoor adventure with fishing masters!
