This International Women's Day, the potential of the "She Economy" for consumption was unleashed, with a notable demand for instant gratification and immediate gift-giving for the holiday. Concurrently, platforms and merchants launched major promotional events, such as Douyin's "38 Good Things Festival" and Tmall Supermarket's "38 Renewal Week"... Integrating irresistible discount prices with high-quality services like delivery within hours or minutes, these initiatives significantly fueled consumption for Women's Day.
Against this backdrop, there was a surge in demand for local instant delivery. Data from SF Same-City indicates that on Women's Day, there was a significant increase in the delivery of flowers, cakes, and other holiday gifts, with categories that enhance the festive atmosphere, such as bakery and beverages, also reaching a peak in orders. Specifically, orders for bakery items increased by 152% year-on-year. The holiday consumption frenzy also led to a noticeable increase in other instant retail categories, with beauty products growing by 135% and convenience stores by 100% compared to the previous year.
In response to the surge in orders brought about by the Women's Day consumption boom, SF Same-City actively prepared its capacity, relying on a diverse and flexible network of "in-store + business district + city-wide" operations and intelligent scheduling with the CLS system to effectively enhance delivery efficiency. Data shows that the overall service timeliness of SF Same-City has reached a 95% fulfillment rate. Even during peak times such as holidays, the fluctuation in timeliness does not exceed 2.5%, with the average delivery time for orders within 3 kilometers further reduced to 22 minutes.
While ensuring sufficient capacity and efficient fulfillment, SF Same-City also provides refined services tailored to the delivery needs of different categories. For categories such as bakery and beverages, which require high standards for timeliness and delivery quality, SF Same-City strictly implements "hardware temperature control, careful handling, and steady driving" during delivery to ensure the quality of the food, and offers a range of customized services to enhance consumers' festive experience and help convey brand image.
Furthermore, boosted by the "She Economy," female consumer goods such as beauty products and jewelry are also seeing growth in sales through instant retail. This Women's Day, many beauty and jewelry chains and offline stores have greatly shortened delivery times by utilizing the "online ordering + store/front warehouse fulfillment + same-city express delivery to home" model created by SF Same-City, making "buy now, receive now" a core selling point to unleash greater consumer vitality.
Beyond gift consumption, online and offline promotional activities also helped boost local lifestyle consumption to new heights during the 38 period. SF Same-City handled instant delivery orders from multiple e-commerce platforms and offline retail chains like Douyin, Alibaba, Dingdong Grocery, Yonghui Supermarket, and Tianhong, seizing the holiday marketing opportunity and integrating into new consumption modes like "live-streaming with instant delivery," and front warehouse "delivery within hours" or "half-day delivery."
Industry insiders believe that the consumption heat of Women's Day's "She Economy" is a reflection of the continuous release of domestic consumption potential recently. With the emergence of new business formats and consumption scenes, the positive trend in the domestic consumption market is significant. SF Same-City, with its ability to efficiently fulfill across all scenarios, is gradually becoming a basic logistics infrastructure for various new consumption business formats, empowering platforms and merchants to provide quality experiences, injecting new energy into the consumption market, and achieving high-quality growth for itself.
