Amid a new wave of large-scale equipment upgrades and policies promoting trade-ins for consumer goods, regions across the country have successively introduced measures and incentives for trading in old household appliances. As a leading player in the home appliance industry, Changhong·Meiling has joined hands with its friendly partner Suning to launch the "Citywide Visit to Suning, Let Changhong Shine" trade-in promotion. Through high-quality products, trade-in discounts, and services, they are igniting a new wave of green home appliance consumption upgrade in the industry.
During the May Day promotion, Changhong and Meiling, in collaboration with Suning, have set clear strategic goals with their "Three-Year Doubling Plan," focusing on deepening cooperation in various dimensions such as scenes and services for major home appliances. They are closely following their targets, continuously expanding and strengthening their home appliance retail business. Recently, their joint "Citywide Visit to Suning, Changhong Unbeatable" promotion is in full swing, utilizing offline promotion activities in various forms such as communities, group buying, and government-enterprise cooperation. They are also leveraging their traffic advantages in new media operations like Douyin and Xiaohongshu to deepen open cooperation and empower retail.
During the May Day promotion, the focus is on Changhong murals + televisions, Meiling M Fresh Life refrigerators, Changhong Super Energy-Saving air conditioners, and other strategic new products of the year. By tapping into the trend of trading in old for new, they are achieving record-high sales of core structural products through subsidies for trade-ins and tiered discounts. It is worth mentioning that with the joint efforts of both parties, sales performance of various categories such as TVs, refrigerators, air conditioners, washing machines, and kitchen appliances have all seen comprehensive improvements, creating a vast market space during the May Day period!
To further advance the annual strategic goals of both parties, on May 11th, Changhong Meiling and Suning Easy Buy deepened their coordination on the preparations and launch of the two core promotional nodes "Ice Wash Rush" and "618 Big Promotion". In the upcoming major promotional events, leveraging their respective strengths, the two parties will engage in comprehensive cooperation through offline customer expansion, online promotional activities, joint product releases, trade-in programs, and more, aiming to elevate their strategic partnership to a new level.
Seizing the momentum, Easy Launching Bright Future. In the future, Changhong Meiling and Suning Easy Buy will always adhere to a user-oriented approach, focusing on the overall concept of "co-building content, sharing resources, and promoting together". They will jointly explore local traffic growth at the terminal, driving towards a structured, long-term, mutually beneficial new model in marketing cooperation.
