The latest update as of April 15 reveals that IDC, a globally renowned data research firm, has officially released its report on global smartphone sales for the first quarter of 2024.
Champion: Samsung, with a shipment of 60.1 million units, capturing a market share of 20.8%, experiencing a 0.7% year-on-year decline.
Runner-up: Apple, shipping 50.1 million units, holding a market share of 17.3%, marking a 9.6% year-on-year decrease.
Third place: Xiaomi, delivering 40.8 million units, commanding a market share of 14.1%, enjoying a remarkable 33.8% year-on-year growth.
Fourth place: Transsion, shipping 28.5 million units, securing a market share of 9.9%, witnessing an impressive 84.9% year-on-year surge.
Fifth place: OPPO, shipping 25.2 million units, claiming a market share of 8.7%, experiencing an 8.5% year-on-year decline.
In summary, Samsung, Apple, and OPPO all experienced year-on-year declines, while Xiaomi and Transsion saw growth in comparison.
In the first quarter of 2024, there have been significant shifts in the global smartphone market. While the top three remain unchanged, there's noteworthy movement elsewhere. Transsion, for instance, has surged to the fourth position, boasting an impressive year-on-year growth of over 80%. Meanwhile, OPPO has slipped to fifth place, with a surprising decline compared to the previous year. The gap between OPPO and Xiaomi is widening, with Xiaomi now leading by a margin of 15 million units globally. If this trend continues, Xiaomi's global presence could soon be double that of OPPO's. While vivo hasn't reclaimed its spot in the global top five this quarter, its performance in the domestic market has been remarkable, securing the top position among all brands.
However, everyone knows that the first quarter is relatively slow, and it's the second quarter when brands truly ramp up their efforts. It remains to be seen if there will be any big moves from brands in the second quarter, otherwise the rankings could still change. Additionally, Apple has been on a downward trend lately, so it depends on whether Cook will implement price reductions to stimulate consumption.
